Relationship Between Advertising and Sales Promotion

This article studies the relationship between advertising and sales promotions and their impact on brand equity. A main priority for most companies is to establish and achieve a strong and powerful brand name. A company can build a strong brand name by creating the market for their customers want. By creating a strong brand name, a company will become more established. Brand equity is important to the producer, retailer and consumer. The consumer knowledge of the brand says how the producer will produce and market the product. The consumer knowledge of the brand name also determines the quantity the retailer will sale. Brand equity can have a positive or negative effect. A positive effect would be for everyone to recognize the name and†¦show more content†¦This article studies the relationship between advertising and sales promotions and their impact on brand equity. A main priority for most companies is to establish and achieve a strong and powerful brand name. A company ca n build a strong brand name by creating the market for their customers want. By creating a strong brand name a company will become more established. Brand equity is important to the producer, retailer and consumer. The consumer knowledge of the brand says how the producer will produce and market the product. The consumer knowledge of the brand name also determines the quantity the retailer will sale. Brand equity can have a positive or negative effect. A positive effect would be for everyone to recognize the name and purchase the product. The negative effect would be to have the product recalled. Brand equity is important because it can offer many advantages for a company. Brand equity can create a high demand for your product, reduce marketing cost and the company’s brand name will have high credibility. Advertising and sales promotions pay a major role in establishing brand equity. Advertising is a promotional strategy with the intent to attract and create interest and desire to increase purchases and brand awareness. An example of advertising would be a television commercial for a new laptop showing all of the new or updated features. Sales promotions offer customers an incentive to buy an item. Sale promotions areShow MoreRelatedAdvertising Effect Of A Firm On The Sales Of Brand921 Words   |  4 PagesClarke (1973) defined advertising competition as follows: â€Å"Brand A will be said to compete with Brand B through advertising if a change in the advertising of Brand A is associated with a change in the sales of Brand B† (p. 251). Since competition among firms is a frequent scenario in most markets, discovering how firms react when their counterparts attack with promotions and advertising has been an issue extensively studied. Furthermore, Little (1979) recognized competi tive advertising as an element toRead MoreIntegrated Marketing Communication ( Imc )1658 Words   |  7 PagesAssociation of Advertising Agencies, integrated marketing communications ... recognizes the value of a comprehensive plan that evaluates the strategic roles of a variety of communication disciplines advertising, public relations, personal selling, and sales promotion and combines them to provide clarity, consistency, and maximum communication impact. Integrated marketing communication (IMC) is a combination of five elements, such as, direct marketing, public relations, advertising, personal selling’sRead MoreMarketing Research Topics1249 Words   |  5 Pagescomparative study on application of advertising through cell phone framework among various types of goods and services Market entry strategy in an emerging market using Country of Origin information Impact of brand awareness on consumer/brand loyalty: A study of packages milk brands Characteristics of customer loyalty: impact of brand image or product characteristics/attributes – A study of packaged milk brands Effect of self-placement of habitual buying products on their sales Determinants of consumerRead MoreThe Main Components of the Promotion Mix Tools Available to Marketing Managers995 Words   |  4 PagesThe Main Components of the Promotion Mix Tools Available to Marketing Managers It is not enough for a business to have good products sold at attractive prices. To generate sales and profits, the benefits of products have to be communicated to customers. In marketing, this is commonly known as promotion. Although promotion is not done only for these factors but for other such as to build brand loyalty, to reminds and reassure costumers, to launch a new product and maybeRead MoreCadbury Crush Case Essay1611 Words   |  7 Pages(1985) to 8% (1989), this data shows that prior to the entrance of Coca Cola’s Slice and Pepsi’s Minute Maid, Orange Crush had more of the market share which at the time, they were positioned toward groups between the ages of 13-40. Since 1985, Crush repositioned itself to target individuals between the ages of 12-17. Appendix D shows that Pepsi Co. and Minute Maid entered the market with their own orange soda brands capturing a large portion of the orange soda market. These new juggernaut competitorsRead MoreThe Marketing Of Marketing Mix1340 Words   |  6 Pagesone of the most expensive form of promotion . The seller uses their appearance and product knowledge to sell the product. Examples of Personal selling - Personal Meetings , telemarketing etc. customer. Personal selling is belongs to advertising and sales promotion. Personal selling is the way , to personally sell the product. We usually encount the people who come to our home and knock the door for selling any product. We usually call them door to door sales people. Personal selling how act isRead MoreMarketing, the Marketing Mix (4p’s), and the Nine P’s1684 Words   |  7 PagesMarketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, services to create exchanges that satisfy individual and organizational goals. (Kotler, Keller, ‘05) Marketing is a societal process by which individuals and groups obtain what they need and want through creating, offering, and freely exchanging products and services of value with others. (Kotler) Marketing is getting the right product or service to the right people (target market)Read MorePromotional Mix : Marketing Mix1698 Words   |  7 Pages(distribution), price and promotion. The promotional mix has several components to it, which include advertising, public relations, sales promotion, personal selling, and, in this day and age, social media. The most important concept to learn about the promotional mix is that, no matter how good the product, the price, or the distribution of a good or service is, the product will not survive in a competitive marketplace if it doesn’t have strong promotion. The promotion of a good or service is extremelyRead MorePromotion Is One Of The Best Jobs In The World! Promotion1664 Words   |  7 PagesPromotion is one of the best jobs in the world! Promotion is an activity that will keep a person engage by building customer awareness of a product or brand. One part of promotion is personal selling. Another part of promotion is advertis ing. In addition, sales promotion, as well as, publicity. Last, but not least promotion uses direct marketing. Even though a person might not get enough sleep during the night, a person should obtain a job that includes promotion because it is the best job in theRead MorePersonal Selling and Sales Promotion1389 Words   |  6 Pages17 CHAPTER 17 Personal Selling and Sales Promotion CHAPTER Personal Selling and Sales Promotion Chapter Objectives 1 Describe the role of today’s 4 Identify and briefly 7 Identify the role of ethical salesperson. behavior in personal describe the three basic selling. sales tasks. 2 Describe the four sales 5 Outline the seven steps in 8 Describe the role of sales channels. promotion in the the sales process. 3 Describe the major trends promotional mix, and in personal selling. 6 Identify

Sociology Sociology And Sociological Thinking - 978 Words

Sociology and sociological thinking are a vital part of society, and through examining both society and individuals, sociology is able to make changes to areas such as policies, and attitudes that may have usually negatively affected them, and instead gained a positive result through the careful research, and applied knowledge. Sociology is the study of groups and individuals and the cause and effects of each, to each other, and overall society. ‘Sociology is a technical and difficult subject and that its value to public discussion lies in this very complexity and difficulty (2005:407-408)’ (Braham 2013:125), it is due to this that the definition of sociology between academics is not definitively defined, as each view sociology and society as various different things. As (The University of North Carolina at Chapel Hill [online]) states, Sociology is diverse, and under the subject lies and micro and macro topics, which range from culture and race to crime or social issues . It is through this, however, that we are able to understand societies and individuals, especially when character is called into question, as it enables sociologists to analyze their personal lives, and their lives in society to completely be able to judge them and their behavior. This is increasingly important among criminals, as we are able to retrieve information surrounding them that would not have been evident when simply studying the crime. This is further supported by the view by (Mills, 2000:7) whoShow MoreRelatedWhat Is Sociology?1062 Words   |  5 PagesWhat is sociology? We can start by saying that sociology is the systematic study of human society. Sociology should be more than you find in a good documentary on a social issue. It is certainly more than listings of facts and figures about society. Instead it becomes a form of consciousness a way of thinking, a critical way of seeing the social. Seeing the general in the particular. In his short book ‘Invitation to Sociology’(1963) characterized the sociological perspective as seeing the generalRead MoreEssay on The Sociological Imagination1389 Words   |  6 PagesMy personal condensed definition of â€Å"the sociological imagination† is that it is the idea one should be aware of the societal structures around themselves, and how those structures can influence a person and vice-versa. In addition, I think that having a â€Å"sociological imagination† also involves a deep appreciation for the importance of society and culture. Consequently, for a person that has completed a basic introduction to sociology college course and actually paid attention, I would hope thatRead MoreSociology : How Human Action And Consciousness Shape The Surrounding Of Cultural And Social Culture1734 Words   |  7 PagesZygmunt Bauman once said, â€Å"The task for sociology is to come to the help of the individual. We have to be in service of freedom. It i s something we have lost sight of.† This quote means the main purpose of sociology is to help people with our freedom of service, because it is something we as people lost sight of. Sociology can be defined by Dictionary.com, as the science or study of the origin, development, organization, and functioning of human society; the science of the fundamental laws of socialRead MoreBriefly Outline the Distinctive Features of the Sociological Approach to Understanding Human Life and the Illustrate How You Would Use Sociology to Make Sense of Globalisation.1554 Words   |  7 PagesSociology is the systematic, sceptical and critical study of the way that people do things together .It’s not a science that simply lists facts and figures about society. Instead it becomes a form of consciousness, a way of thinking, a critical way of seeing the world. It welcomes you to challenge the obvious, to question the world as it is taken for granted and to de-familiarising the familiar. T his is what empowers critical thinking which triggers the development of the understanding of the humanRead MoreWhat is Sociology?1169 Words   |  5 Pages . Introduction Sociology is described by Layder (2006, p.1) as being â€Å"How the encounters of everyday life and individual behaviour influence, and are influenced by, the wider social environment in which we live† Bauman May (2001. p.1) describe a visual image of the output of sociology, as being a â€Å"collection of books in a library†. The discussion within this collection broadly follows main concepts and perspectives, with many authors, but also of key peer tested Authors. I will initiallyRead MoreSociology Imagination833 Words   |  4 Pagesdefined sociological imagination as the vivid awareness of the relationship between experience and the wider society. The sociological imagination is the capacity to shift from one perspective to another: from the political to the psychological; from examination of a single family to comparative assessment of the national budgets of the world; from the theological school to the military establishment; from considerations of an oil industry to studies of contemporary poetry.[1] Sociological Imagination:Read MoreSociology : A Sociological Perspective1292 Words   |  6 PagesOrigins of Sociology Ashley Drees Ivy Tech Community College Professor Brosmer April 10,2016 What is Sociology Sociology  is the  study of  social behavior or society, including its origins, development, organization, networks, and institutions. Sociology is a social science that uses various methods of empirical investigation and critical analysis to develop a body of knowledge about social order, disorder, and change. Three Main Theoretical Perspectives in Sociology Functional Perspective Read MoreSociological Imagination 1209 Words   |  5 Pages The idea of sociological imagination was created by C. Wright Mills in 1959 to describe the special way sociologists look at the world. Basically, most personal problems in peoples lives are rarely ever truly personal. Usually these â€Å"personal† problems are problems experienced by a large population of people in society. Many personal problems are really just social problems disguised by peoples selfishness. The difference between a personal and societal problem in an individual are the troublesRead MoreSociology 210 Study Guide1129 Words   |  5 PagesChapter One: The Sociological Perspective I. The Sociological Perspective. A. Sociology is the systematic study of human society. B. The sociological perspective (Berger, 1963) helps us to see general social patterns in the behavior of particular individuals (the general in the particular). C. It also encourages us to realize that society guides our thoughts and deeds — to see the strange in the familiar (Berger, 1963). D. Sociology also encourages us to see personal choice in social contextRead MoreThe Basic Tools Of Sociology And Sociology1034 Words   |  5 PagesArgument: In this piece, Weber outlines the basic tools of sociology and distinguishes sociology as a social science. Weber’s main message in this piece is that that social sciences should be equivalent to natural sciences, and in order to do so, laws should be made within the field. Secondly, he wanted to bring history and sociology together with causal relationships, in doing so he would also analyze the individual’s social action. He mentions that action is only social when it is oriented to the

Isolation of Individual Colonies - 1087 Words

A. Define the following: Enriched Media: An enrichment medium contains some important growth factor (vitamin, amino acid, blood component, or carbon source) necessary for the growth of fastidious organisms. Selective Media: Selective media allow for the selection of particular microorganisms that may be present in a mixed culture. Selective media usually contain a component that enhances the growth of the desired organism or inhibits the growth of competing organisms. Differential Media: Differential media allow for the separation of organisms based on some observable change in the appearance of the medium or by an observable effect on the microbe. Complex Media: A complex medium is composed of a mixture of†¦show more content†¦The hemocytometer is a device used to count cells. It was originally designed for the counting of blood cells. It consists of a thick glass microscope slide with a rectangular indentation that creates a chamber. This chamber is engraved with a laser-etched grid of perpendicular lines. The device is carefully crafted so that the area bounded by the lines is known, and the depth of the chamber is also known. It is therefore possible to count the number of cells or particles in a specific volume of fluid, and thereby calculate the concentration of cells in the fluid overall. I. Define the following acronyms: CFU- Colony Forming Units (CFUs) are divided by the product of the dilution factor and the volume of the plated diluted suspension to determine the number of organisms per mL that were present in the original solution. TNTC- Dishes containing more than a few hundred colonies are considered Too Numerous To Count (TNTC) and are recorded as TNTC in data records. TFTC- Dishes with only a few colonies are considered Too Few To Count (TFTC) and recorded as TFTC. OD- The measurements can also be converted to Optical Density (OD) which is a quantitative method of describing the cellular mass of a culture. The measurements obtained through spectrophotometer readings are considered total count measurements because they include all cells present, both viable and nonviable. J. When serial dilution is used to enumerate microbesShow MoreRelatedIsolation Within The Scarlet Letter By Nathaniel Hawthorne1682 Words   |  7 PagesIsolation in The Scarlet Letter In a community, people understand and know each other. In most cases, individuals grow up together and share the same ideals and customs. When a new person shows up, people tend to flock and try to form a persona of the person. Many people expect him or her to fit into the community very fast and follow their laws and customs without complaint. Unfortunately, not everyone can act as a perfect person, and mistakes or problems can occur, which leads to the isolationRead MoreBacterial Growth Rates Essay890 Words   |  4 Pagesshigellosis are as follows: Brilliant Green Agar – Isolated Shigella colonies which do not ferment lactose or sucrose and appear red or white in color with no growth to trace growth on the Agar plate will be present. Triple Sugar-Iron Agar – Presence of Shigella will manifest as a red slant with a yellow butt with no H2S present. In Brilliant Green Agar, E. coli O157 would present as isolated yellow to greenish colonies surrounded by yellow-green zones. In the Triple Sugar-Iron Agar, E. coliRead MoreThe Medical Significance Of Modern Medicine1285 Words   |  6 Pagesreceiving the sterile unknowns, it was then steaked for isolation onto a Brain Heart Infusion (BHI) agar, using aseptic technique. The plates were then incubated in a controlled aerobic environment at a temperature of 37C º. After 24 hours of incubation, the plates were observed for differing morphologies. Performing aseptic technique, a sterile loop was used to remove a sample of each of the isolated colonies and then was streaked for isolation on individual BHI plates. The plates were then incubated aerobicallyRead MoreThe Importance Of Knowing The Identity Of A Microorganism Essay1604 Words   |  7 Pageswas determined. The tested specimen was an unknown sample of a mixed culture of two different species of bacteria. The first step that was taken was obtaining a pure culture of each species of bacteria by isolating one species from the other. Once isolation was complete, the isolated cultures were tested using procedures and tests that had been performed during previous lab sessions. Each mixed culture that was tested had one gram positive and one gram negative bacterial species. The possible speciesRead MoreA Body And Protective Facial Equipment859 Words   |  4 Pagesbacterial colonies. After obtaining the necessary medium, labeling the petry dish, a small portion of the sputum sample is streaked across the first quadrant of the dish in a zig-zag pattern using a sterile inoculation loop. After sterilizing the loop, the step is repeated 3 more times in a clock-wise pattern, dragging part of each quadrant into the next. In all, there will be 4 quadrants. It is important to sterilize the loop in between each quadrant to isolate the individual colonies. After 24Read More Identifying Two Unknown Species of Bacteria Essay1349 Words   |  6 Pagesusing the quadrant streak method for isolation. There were three agar plates; one was incubated at room temperature, the second at 30 degrees Celsius, and the third at 37 degrees Celsius. By placing each plate at a different temperature optimal growth temperature can be predicted for both species of bacteria. Week 1, Day 2 (12 November 2000) After 48 hours of incubation the agar plates were viewed. Individual colonies were tested for successful isolation by gram staining and then viewing theRead MoreStreak Plate Essay654 Words   |  3 PagesStudent: Yi-Ren Wang Course: BIO-205 BD2 Microbiology Instructor: Dirk VandePol Date: 6/21/2013 Streak Plate Isolation for Obtaining Pure Culture 1. When an agar plate is inoculated, why is the loop sterilized after the initial inoculation in put on? Ans: We use agar plate to inoculate microbes by zipping the loop on the agar several times. We streak on the agar plate four time, propose is to isolate the unknown bacteria. Therefore, the first time to streak on the plate, there areRead MoreHester Prynne and Roger Chillingworth in Puritan Society Essay1208 Words   |  5 Pagessociety corrupts and conforms the individual, and it is the individual who breaks from consistency and conformity that is most free. Hester Prynne, a woman punished for adultery, is isolated by herself and her community, but breaks free from strict Puritan society. Roger Chillingworth, the husband of Hester, isolates himself which leads to the destruction of himself and the community. Hester Prynne and Roger Chillingworth experience different types of isolation, and while Hester chooses to transcendRead MoreIdentifying And Identify Two Unknown Bacteria From A Mixed Culture1737 Words   |  7 Pagesthe streak plate isolation to separate the unknowns and perf orm more differential tests. When there is a mixture of mixture of two or more organisms in a sample, a streak plate must be performed to isolate and identify the organisms. In the method of streak plate isolation a sample is obtained and streaked over the surface of a plated agar medium.(1) When a streak plate is performed individual cells settle down separately in the agar, which eventually grow into colonies. Each colony is consisted ofRead MoreLab Report : Isolating And Identifying Bacteria Essay1492 Words   |  6 Pageswas determined. The tested specimen was an unknown sample of a mixed culture of two different species of bacteria. The first step that was taken was obtaining a pure culture of each species of bacteria by isolating one species from the other. Once isolation was complete, the isolated cultures were tested using procedures that had been performed during previous lab sessions. A gram stain was performed on the two isolates. The isolate which had tested gram negative was then tested for the pr esence of

Critical Analysis of The Lottery - 695 Words

â€Å"The Lottery,† written by Shirley Jackson takes place on the twenty-seventh of June in a small town in the United States. The beginning of the story starts off talking about the local children gathering around and the town square where the lottery is held. At the square, the little boys begin to gather stones from small to large ones and pile them up. The next people to show up at the village square are the husbands as they are discussing daily life amongst each other, then finally, the wives begin the arrive as they talk all about the towns biggest gossips. Unlike other towns that participate in the lottery, where it can take a couple of days to complete, this small town can do it in just a couple of hours due to the small population consisting of about three hundred people. One of the big discussions at the lottery on this day was that other towns were getting rid of the lottery. There is one man, Old Man Warner, the town elder is disgusted of the thought of ending the lottery. He has been around for the lottery since he was a child. The black box that the paper is drawn from is a very significant item to the lottery. The current black box is thought to be made from parts of the original black box. â€Å"One by one each male head of the household (or woman if there was no man to take her place) walked up to the box in alphabetical order and drew a slip of paper from the box. They were asked to keep it folded in the palms of their hands without looking. When every family had aShow MoreRelatedCritical Analysis for The Lottery1205 Words   |  5 PagesCritical Analysis for â€Å"The Lottery† Shirley Jacksons short story, The Lottery, aroused much controversy and criticism in 1948, following its debut publication, in the New Yorker. Jackson uses irony and comedy to suggest an underlying evil, hypocrisy, and weakness of human kind. The story takes place in a small village, where the people are close and tradition is paramount. A yearly event, called the lottery, is one in which one person in the town is randomly chosen, by a drawing, to be violentlyRead MoreCritical Analysis of The Lottery, by Shirley Jackson Essays2273 Words   |  10 Pages In the short story The Lottery, author Shirley Jackson creates a very shocking and horrifying situation through the use of characterization, setting, and the theme of the individual versus society, which is portrayed in the story as scapegoating. She writes as if the events taking place are common to any town (Mazzeno 2). The story was very unpopular when first published, mostly because of the fact that people did not understand it. The story of the all-to-familiar town, ordinary in every wayRead Moreâ€Å"the Lottery† and â€Å"Hills Like White Elephants† Essay881 Words   |  4 Pagesâ€Å"The Lottery† and â€Å"Hills like White Elephants† Regardless of the type of society people live in controversial topics and cowardly individuals can create conflict. The stories â€Å"The Lottery† by Shirley Jackson and â€Å"Hills like White Elephants† by Ernest Hemingway implement this concept. â€Å"The Lottery† is about a small town that holds an annual lottery in which the winner will be killed. â€Å"Hills like White Elephants† is the story of a couple’s discussion over the decision they must make of whether orRead MoreThe Lottery, By Shirley Jackson And A Rose For Emily By William Faulkner960 Words   |  4 PagesThe Use of Symbolism in â€Å"The Lottery† by Shirley Jackson and â€Å"A Rose for Emily† by William Faulkner The use of symbolism is used in literature to enhance writing and add meaning to a story, this is evident in the two short stories â€Å"The Lottery† written by Shirley Jackson and â€Å"A Rose for Emily† written by William Faulkner. With the authors use of symbolism Jackson and Faulkner are able to add depth to their writing in a way that connects with the readers. By adding symbolism to the short storiesRead MoreEssay on The Lottery by Shirley Jackson: an Analysis1522 Words   |  7 PagesKouyialis EN102: Composition II Professor Eklund The Lottery by Shirley Jackson: An Analysis The short story â€Å"The Lottery† by Shirley Jackson was written in 1948 and takes place in a small town, on the 27th of June. In this story, the lottery occurs every year, around the summer solstice. All families gather together to draw slips of paper from a black box. When reading this story, it is unclear the full premise of the lottery until near the end. The heads of households are the firstRead More Essay on Shirley Jacksons The Lottery - Message of Social Responsibility912 Words   |  4 PagesThe Message of Social Responsibility in The Lottery      Ã‚  Ã‚   Often, we paint a fairytale view of life for ourselves and our children. Sometimes, an author paints a frightfully realistic picture of life and forces us to reconsider the fairytale. In Shirley Jackson’s story, The Lottery, a town each year conducts a lottery in which the winner or looser, in this case, is stoned to death by his or her own neighbors. The tradition is supposed to uphold social structure within the town, but in orderRead MoreAnalysis of Gloria Jimenezs Against All Odds and Against the Common Good1049 Words   |  5 PagesEssay Analysis Gloria Jimà ©nez wrote an essay at Tuffs University in 2003 named, â€Å"Against All Odds and Against the Common Good (Jimà ©nez 116). The purpose of this essay is to persuade and support the following thesis: â€Å"Still, when all is said and done about lotteries bringing a vast amount of money into the lives of many people into the lives of a few, the states should not be in the business of urging people to gamble (Jimà ©nez 116).† The evidenceRead MoreThe Unexpected Surprise of Violence1009 Words   |  5 Pagescommunities at ease. Shirley Jackson develops her theme of unexpected violence in her short story â€Å"The Lottery† through the use of irony, symbolism, and denouement. On a summer day in a small town in the short story, â€Å"The Lottery†, Jackson takes advantage of the peaceful environment and adds a convoluted twist through a misleading title and Old Man Warner and his traditions. The title, â€Å"The Lottery†, is viewed as a fortunate phenomenon at first, but once the reader apprehends the story line theirRead MoreHappiness666 Words   |  3 PagesPositive  emotions  and  work  success Meta  analysis  by  Boehm  Ã‚  Lubormyrsky (2008) Positive  emotions  at  work  are  statistically   associated  with:   †¢ Earning  more  money †¢ Displaying  higher  performance †¢ Displaying  more  OCB †¢ Experiencing  more  job  satisfaction †¢ Reporting  more  meaning  in  their  work †¢ Receiving  more  help  from  co  workers 4 30/04/2013 Are  we  putting  too  much  importance   on  happiness? Who  is  happy? †¢ Winning  the  cortical  lottery  is  generally  more   important  than  winning  the  actual  lottery   when  it  comes  to  positive  emotionsRead MoreInstitutionalized Ritual in The Lottery by Shirley Jackson1625 Words   |  6 PagesShirley Jackson’s The Lottery, is a terrifying, tension filled masterpiece of an ancient human practice set present day America, 1948. Jackson’s dark, short story is about a rural farming village on the east coast, who, like other villages around them, conduct a yearly â€Å"lottery.† It begins in the town square in the month of June, where the schoolchildren are gathering stones while awaiting the arrival of their respective families. When the lottery is formally started, roll call is initiated followed

MBA essay Free Essays

Dear , As a student of [state you university here] taking up Mathematical and Computer Science,]   I was trained to be proficient in the various disciplines within the sciences.   And now that I am graduating this December 2007, I plan to take up master’s in business administration in Lamar in order to pursue my short-term goal of expanding my knowledge in business. I believe that having expertise in both science and business could help me a lot in terms of my career path and personal development. We will write a custom essay sample on MBA essay or any similar topic only for you Order Now Science and business are two fields that offer bountiful opportunities especially if complemented with each other. I believe that science incorporated with a good business acumen would be instrumental in the realization of my long-term goal of being a manager for an esteemed company in the future. I believe that a master’s in business administration would prove to be assistive for my dream to hold a managerial position in a reputable company. Taking a Lamar master’s in business administration would be of help in terms of giving me more insight in how to make a business venture successful and beneficial to many people. At present, I observe that mainstream business tend to be more focused in just earning money alone. The ethical side of business is often forgotten in order to give way to the unrelenting drive for profit. Questions such as â€Å"How could this business be advantageous to the general populace?†Ã‚   or â€Å"How could this business help create wealth for many people† are now in danger of becoming obsolete. It was thus encouraging to know that the Lamar MBA puts a stress on business ethics. This shows the integrity of the university in imparting to its students (and would-be students) an ethical and at the same time profitable business venture. What also encouraged me to apply is the university’s experiential approach to analyzing situations and solving problems. This makes the program more dynamic since it doesn’t adhere to one formula alone. It allows the students to utilize lessons culled from their own experiences in order to make business more effective. This is exiting and challenging for me given my background. Having middle eastern roots, I came from a very conservative family. My decision to study in the US was very difficult considering that my family was disposed to the idea that I stay and study in my own country [state your country here]. After a good deal of convincing, my family finally approved my decision to study here in the US. I would have easily given up if not for my belief for a globally focused business. And being a melting pot of different cultures, US is an ideal place to exercise my belief for unity in diversity. Seeing and experiencing two different worlds was a profoundly life-changing experience. It actually shaped my identity as a multi-perspective individual.   This I believe forms the basis of my leadership qualities. To be a good leader, one must be able to accommodate various ideas in order to make something more vibrant and varied. My idea of a good leader is someone who is open-minded yet at the same time firm in making decisions. I got my idea of how a leader should be after working for two months in the US military. I chose to work in the military in order to learn straight from my father who works in the military as a general manager. There, I witnessed the effective way of dealing with different kinds of people. I have learned that respect is a key element in team building. For a particular team to function, the members, especially the leader, must show respect to everyone. Each one must also be disciplined and professional in dealing with the task at hand. Moreover, constructive criticisms should always be expected from everyone in order to correct what needs to be corrected. My idea of an effective leader was affirmed after taking a class under Professor [name the professor here.] He now teaches in Lamar university, and this is also one of the reasons why I am applying to this program. Professor [name of professor here] taught me a lot of valuable things that could not be found in our textbooks. This is not to say however, that he dismissed the importance of learning from books. What he did in our class was complement the things found in our textbook with practical lessons from our daily experiences. The effect was a much more comprehensive class. He also understood each of his students’ own capabilities and did not in any way try to set one standard of what a â€Å"good† student is. For him, all of us have potential and it is actually up to us to hone and nurture that   potential. This encouraged the students to work harder and be more efficient. I wouldn’t deny that my desire to apply in this university is partly due him. But above all, it is my determination to learn business that inspired me to apply to this program. Given my disposition and qualifications, I tender my application in the hope of getting accepted. I believe that my vision for an ethical business combined with science fits into this master’s program. To my mind, the master’s program would be a great venue for me to fully realize my potential and vision for a new brand of business. Through this program, I believe I could learn more and at the same time impart something that would further enliven our knowledge of business. Hoping for your positive response,    How to cite MBA essay, Essay examples

Literary Analysis of Abbe Marignans Character free essay sample

Abbe Marignans martial name suited him well. He was a tall, thin priest, fanatic, excitable, yet upright. All his beliefs were fixed, never varying. He believed sincerely that he knew his God, understood His plans, desires and intentions. When he walked with long strides along the garden walk of his little country parsonage, he would sometimes ask himself the question: Why has God done this? And he would dwell on this continually, putting himself in the place of God, and he almost invariably found an answer.He would never have cried out in an outburst of pious humility: Thy ways, O Lord, are past finding out. He said to himself: I am the servant of God; it is right for me to know the reason of His deeds, or to guess it if I do not know it. Everything in nature seemed to him to have been created in accordance with an admirable and absolute logic. The whys and becauses always balanced. Dawn was given to make our awakening pleasant, the days to ripen the harvest, the rains to moisten it, the evenings for preparation for slumber, and the dark nights for sleep.The four seasons corresponded perfectly to the needs of agriculture, and no suspicion had ever come to the priest of the fact that nature has no intentions; that, on the contrary, everything which exists must conform to the hard demands of seasons, climates and matter. But he hated womanhated her unconsciously, and despised her by instinct. He often repeated the words of Christ: Woman, what have I to do with thee? and he would add: It seems as though God, Himself, were dissatisfied with this work of His. She was the tempter who led the first man astray, and who since then had ever been busy with her work of damnation, the feeble creature, dangerous and mysteriously affecting one. And even more than their sinful bodies, he hated their loving hearts. He had often felt their tenderness directed toward himself, and though he knew that he was invulnerable, he grew angry at this need of love that is always vibrating in them. According to his belief, God had created woman for the sole purpose of tempting and testing man.One must not approach her without defensive precautions and fear of possible snares. She was, indeed, just like a snare, with her lips open and her arms stretched out to man. He had no indulgence except for nuns, whom their vows had rendered inoffensive; but he was stern with them, nevertheless, because he felt that at the bottom of their fettered and humble hearts the everlasting tenderness was burning brightlythat tenderness which was shown even to him, a priest.He felt this cursed tenderness, even in their docility, in the low tones of their voices when speaking to him, in their lowered eyes, and in their resigned tears when he reproved them roughly. And he would shake his cassock on leaving the convent doors, and walk off, lengthening his stride as though flying from danger. He had a niece who lived with her mother in a little house near him. He was bent upon making a sister of charity of her. She was a pretty, brainless madcap.When the Abbe preached she laughed, and when he was angry with her she would give him a hug, drawing him to her heart, while he sought unconsciously to release himself from this embrace which nevertheless filled him with a sweet pleasure, awakening in his depths the sensation of paternity which slumbers in every man. Often, when walking by her side, along the country road, he would speak to her of God, of his God. She never listened to him, but looked about her at the sky, the grass and flowers, and one could see the joy of life sparkling in her eyes.Sometimes she would dart forward to catch some flying creature, crying out as she brought it back: Look, uncle, how pretty it is! I want to hug it! And this desire to hug flies or lilac blossoms disquieted, angered, and roused the priest, who saw, even in this, the ineradicable tend erness that is always budding in womens hearts. Then there came a day when the sextons wife, who kept house for Abbe Marignan, told him, with caution, that his niece had a lover. Almost suffocated by the fearful emotion this news roused in him, he stood there, his face covered with soap, for he was in the act of shaving.When he had sufficiently recovered to think and speak he cried: It is not true; you lie, Melanie! But the peasant woman put her hand on her heart, saying: May our Lord judge me if I lie, Monsieur le Cure! I tell you, she goes there every night when your sister has gone to bed. They meet by the river side; you have only to go there and see, between ten oclock and midnight. He ceased scraping his chin, and began to walk up and down impetuously, as he always did when he was in deep thought. When he began shaving again he cut himself three times from his nose to his ear.All day long he was silent, full of anger and indignation. To his priestly hatred of this invincible love was added the exasperation of her spiritual father, of her guardian and pastor, deceived and tricked by a child, and the selfish emotion shown by parents when their daughter announces that she has chosen a husband without them, and in spite of them. After dinner he tried to read a little, but could not, growing more and, more angry. When ten oclock struck he seized his cane, a formidable oak stick, which he was accustomed to carry in his nocturnal walks when visiting the sick.And he smiled at the enormous club which he twirled in a threatening manner in his strong, country fist. Then he raised it suddenly and, gritting his teeth, brought it down on a chair, the broken back of which fell over on the floor. He opened the door to go out, but stopped on the sill, surprised by the splendid moonlight, of such brilliance as is seldom seen. And, as he was gifted with an emotional nature, one such as had all those poetic dreamers, the Fathers of the Church, he felt suddenly distracted and moved by all the grand and serene beauty of this pale night. In his little garden, all bathed in soft light, his fruit trees in a row cast on the ground the shadow of their slender branches, scarcely in full leaf, while the giant honeysuckle, clinging to the wall of his house, exhaled a delicious sweetness, filling the warm moonlit atmosphere with a kind of perfumed soul. He began to take long breaths, drinking in the air as drunkards drink wine, and he walked along slowly, delighted, marveling, almost forgetting his niece.As soon as he was outside of the garden, he stopped to gaze upon the plain all flooded with the caressing light, bathed in that tender, languishing charm of serene nights. At each moment was heard the short, metallic note of the cricket, and distant nightingales shook out their scattered notestheir light, vibrant music that sets one dreaming, without thinking, a music made for kisses, for the seduction of moonlight. The abbe walked on again, his heart failing, though he knew not why. He seemed weakened, suddenly exhausted; h e wanted to sit down, to rest there, to think, to admire God in His works.Down yonder, following the undulations of the little river, a great line of poplars wound in and out. A fine mist, a white haze through which the moonbeams passed, silvering it and making it gleam, hung around and above the mountains, covering all the tortuous course of the water with a kind of light and transparent cotton. The priest stopped once again, his soul filled with a growing and irresistible tenderness. And a doubt, a vague feeling of disquiet came over him; he was asking one of those questions that he sometimes put to himself. Why did God make this? Since the night is destined for sleep, unconsciousness, repose, forgetfulness of everything, why make it more charming than day, softer than dawn or evening? And does why this seductive planet, more poetic than the sun, that seems destined, so discreet is it, to illuminate things too delicate and mysterious for the light of day, make the darkness so transparent? Why does not the greatest of feathered songsters sleep like the others? Why does it pour forth its voice in the mysterious night? Why this half-veil cast over the worl d?Why these tremblings of the heart, this emotion of the spirit, this enervation of the body? Why this display of enchantments that human beings do not see, since they are lying in their beds? For whom is destined this sublime spectacle, this abundance of poetry cast from heaven to earth? And the abbe could not understand. But see, out there, on the edge of the meadow, under the arch of trees bathed in a shining mist, two figures are walking side by side. The man was the taller, and held his arm about his sweethearts neck and kissed her brow every little while.They imparted life, all at once, to the placid landscape in which they were framed as by a heavenly hand. The two seemed but a single being, the being for whom was destined this calm and silent night, and they came toward the priest as a living answer, the response his Master sent to his questionings. He stood still, his heart beating, all upset; and it seemed to him that he saw before him some biblical scene, like the loves of Ruth and Boaz, the accomplishment of the will of the Lord, in some of those glorious stories of which the sacred books tell.The verses of the Song of Songs began to ring in his ears, the appeal of passion, all the poetry of this poem replete with tenderness. And he said unto himself: Perhaps God has made such nights as these to idealize the love of men. He shrank back from this couple that still advanced with arms intertwined. Yet it was his niece. But he asked himself now if he would not be disobeying God. And does not God permit love, since He surrounds it with such visible splendor? And he went back musing, almost ashamed, as if he had intruded into a temple where he had, no right to enter.

Digital Marketing Communication Management †Myassignmenthelp.Com

Question: Discuss About The Digital Marketing Communication Management? Answer Introduction This report discusses some significant factors that are necessary to make an effective business plan. At the same time, it presents SWOT and competitors analysis wherein an organization internally analysis the situation of the company to successfully develop the new product in the marketplace. Additionally, it also presents the mission, marketing and financial objectives of the company. It also shows the marketing mix strategy that is emphasized on the digital marketing communication plan. Furthermore, actions plan for accomplishing the marketing and financial objectives are also discussed in this report. This report also presents the implementation of marketing plan for Luxatic (Armstrong, et al., 2014). History The luxatic brand is developed in 2010, which is liked by a large number of customers. It provides some significant products and services such as jets and yachts, cars and bikes, food and drinks, leisure, fashion and lifestyle, homes, and watches for their potential customers. In addition, Jets and Yachts are chosen by the company to launch this products and services in Australia. It involves luxurious cruise lines along with ships that will provide a fresh or new opportunity to launch its product and series within the Australian market. At the same time, yachts and cruise offer the premium products and services together with adventuring activities, which will be supportive to influence a huge amount of tourists. At the same time, ships and jets are known to its internal and external designs (Armstrong, et al., 2015). SWOT Analysis Strengths Influencing interior of product and services. Many advantageous activities for potential customers. It offers a beneficial traveling experience to their customers. Weakness Higher Cost Could not be reasonable by every Australian customer. Opportunities Increase in the number of Australian tourism. Significantly accepted by Australian tourists. Threats Yachts are previously operated in Australia. Lack of approval by the customers of Australia due to higher cost. Strength The main strength available with Jets and Yachts is its influencing interior design, which can support to attract a large number of customers in long-term. Along with this, it also performs many advantageous activities to its customers together with beneficial traveling experience to their customers. Therefore, it can be said that such components can support to make a positive image in customer mind, which will enhance the market share and profitability of the product and services of the company in long-term (Baker, 2014). Weakness The major strength exists with Jets and Yachts is its higher cost, which is not reasonable for every customer. Therefore, it can be said that higher cost can reduce the demand of product and services of the company. It cannot be beneficial to obtain a positive outcome in long-term. Opportunity The organization has a great opportunity to enhance its market together with increasing the number of customers by launching its market in Australia. Threats The major threat of Yachts is that it operates already within Australian marketplace. The high cost of product can negative impact on the demand in the market. Hence, it can be said that the higher cost can decline the sale of product and services, which can increase the probability of failure of Luxatic product in Australia market (Baker, et al., 2016). Competitor analysis Competitor analysis is significant to know the situation of competitors in the marketplace. An organization can use Porters five force model to analyze the actual situation of competition level to successfully perform the new product and service of the company. At the same time, PESTLE is used to evaluate the situation of the country before launch the product and services in Australia. Porters Five Force Model The porters five force model can be useful to identify the competitors of Australia market in an appropriate manner. It includes bargaining power of buyers, bargaining power of suppliers, Threat of new entrants, new substituted, Rivalry among existing competitors (Christopher, eta l., 2013).It is discussed below: Bargaining power of buyers A company can face higher bargaining power in Australia due to the availability of same products and services. It can increase the probability of switching cost of buyers in long term. The situation of higher buyer power shows the price sensitivity means the organization can attract the customers by offering low-cost product and services (Hollensen, 2015). Bargaining power of Suppliers The bargaining power of suppliers is low due to availability of many substitutes in the marketplace. Hence, supplier has needed to focus on the customers by making a positive image and relationship of the product and services of the company. Threat of New Entrants The Marine industry is very costly therefore entrepreneur has not started such kinds of business. At the same time, it shows the low threat of new entrants due to higher beginning cost. Threat of substitutes There is quite a threat of substitutes product, which can be effective for the organization to successfully perform in Australia market (Karjaluoto, et al., 2015). Rivalry among existing competitors There is higher rivalry among existing competitors, therefore, it can be said that an organization has faced issue to compete the existing competitors and make a positive image in the marketplace. PESTLE analysis The following table demonstrates the PESTLE analyses: Factors Evaluation Political The Australian government is Stable, which can be effective to start the business in Australia. Support of Government to start anew venture. Economic Economic stability facilitates the development of new business. Social Acceptance by the people of Australia as well as the tourists. Technical Technological development of Australia facilitates the business of Luxatic. Legal The legislation of Australia facilitates the development of new business opportunities. Environmental The environment-friendly technology used by Luxatic (Khan, 2014). Mission The mission of Luxatic is to launch Jets and Yachts in Australia and attract a large number of customers for using the services of the company in long term. Marketing objectives To analyze the market trends of Australia To identify the business opportunities of Yachts in Australian tourism To identify the situation of competitors in Australia Financial Objectives To increase the revenue of company in 6 months by 25% To decline the expenditure of company in 6 months by 30% To increase the demand of customers in 6 months by 35% Marketing mix strategy The marketing mix strategy can be significant to the organization to pool a large number of customers in long-term. It includes product, price, place, and promotion (Kotler, et al., 2016). It will be discussed below: Product strategy Luxatic will launch its new product and services for the people of Australia. It offers unique quality Yachts to attract new customers in long-term. Additionally, an organization has included some significant components such asrange, superiority, policy, structures, brand name, packing, and services in the product strategy. It can be effective to present a new product in an effective manner. Therefore, it can be said that these components can be essential to make a favourable image in the customer mind (Lusch, et al., 2014). Price strategy Price is a significant factor that directly affects the growth of business in long-term. Luxatic offers unique quality product and services to their potential customers, therefore, it charges higher. In addition, it can also be said that company has focused on the higher class, which mainly prefer to have the quality product rather than quantity. Furthermore, it can be said that higher cost can be easily afforded by the upper class in case company offered unique quality products. Place Strategy Place strategy is essential to enhance the number of customers as well as enhancement in the sale and profitability in long-term. Luxatic can use the Business to Customer (B2C) way to provide the product and services in Australia. Additionally, it can be said that Business to Customer is a significant way due to direct deal with customers. At the same time, direct communication or deal with customers can provide an opportunity to improve the profitability of the company in long-term (Meffert, 2013). Promotion Strategy Promotion strategy can be vital for the organization because it will be supportive to improve the profitability and financial performance of the company in long-term. As per the existing situation, social media can be more effective promotion tool as compared to other tools. It will be supportive to directly communicate with customers in an appropriate manner. There is some significant way by which an organization can directly influence a large number of customers such as LinkedIn, Facebook, Twitter, Snap-chat, Instagram, and emails. It can also be significant to make a positive relationship with customers in long-term and a favorable relationship can enhance the demand for product and services of the company. Moreover, the company can easily attract the customers by offering the discount on product and services (Percy, 2014). Digital marketing communication Plan The digital marketing communication tool is used to directly communicate with consumers to make a long term relationship. Moreover, different tools will be used in digital marketing communication named Facebook, LinkedIn, Twitter, Instagram, Snapchat, email, and companys websites. As a result, it would be beneficial to create awareness about Jets and Yachts in market appropriately (Sheth, et al., 2015). Present action programs Luxatic can use the following steps to accomplish the financial and marketing objectives: Step 1 Luxatic can estimate $8, 00,000 to promote the product and educate the dealer of the company due to spreading the awareness regarding the goods and services. At the same time, an organization has also determined the market of Australia before establishing the product and service in an effective manner. Step 2 Luxatic will start to interact with customers by using digital communication way in a significant manner. These digital communication ways are Social media, Facebook, LinkedIn, Twitter, Snap-chat, Instagram, and emails. At the same time, these ways can support to accomplish the objectives successfully (Royle, et al., 2014). Step 3 In this step, Luxatic can collect the opinion and view of customers regarding the experience of product and services. It will be significant to overcome the issues of products and services along with enhancing the performance of goods and services in long-term. Step 4 In this step, Luxatic can make a decision in case they receive a negative feedback from the customers. An organization can make an effective strategy to overcome the negative feedback and improve the performance of product and services in long-term (Sheth, et al., 2015). Controls is a major element of the marketing plan because Luxatic can evaluate the product by comparing the actual with estimated outcome in case they addressed any issues then it will be corrected. At the same time, it can be said that there are three factors that are considered in this process such as evaluating, comparing,In this step, Luxatic can check the marketing situation through evaluating the types of task that will be performed like a survey. Luxatic can conduct a market survey to know the actual situation of the market by identifying the actual needs and customers of products. Along with this, it can be said that an organization can also identify those products which are not like by the customers because it can help to simply satisfy the customers (Tiago, et al., 2014). In this step, Luxatic can compare the estimated outcome with the actual outcome for identifying the gap between actual and standard significantly. In this step, Luxatic can eliminate the gap between standard and actual outcome by using the controlling process. At the same time, if the organization has found any major mistake then they can make an effective strategy to eliminate the found issue effectively (Watson, et al., 2013). Conclusion From the above analysis, it can be concluded that Luxatic is a famous organization, which offers a premium product to their potential customers by using digital communication way. At the same time, It can also be illustrated that company can use the PESTLE for identifying the situation of country before start any new venture at the new place. Additionally, it can also be summarized that the Porters five force model can help to evaluate the situation of competitors to successfully start the business. Finally, it can be concluded that the marketing mix strategy can be effective to attract more customers in long-term. References Armstrong, G., Adam, S., Denize, S., Kotler, P. (2014).Principles of marketing. USA: Pearson Australia. Armstrong, G., Kotler, P., Harker, M., Brennan, R. (2015).Marketing: an introduction. USA: Pearson Education. Baker, M. J. (2014).Marketing strategy and management. USA: Palgrave Macmillan. Baker, M. J., Saren, M. (Eds.). (2016).Marketing theory: a student text. USA: Sage. Christopher, M., Payne, A., Ballantyne, D. (2013).Relationship marketing. USA: Taylor Francis. Hollensen, S. (2015).Marketing management: A relationship approach. 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