Balanced Budget essays

Adjusted Budget expositions Thomas Jefferson expressed, I place economy among the first and most significant excellencies, and open obligation as the most noteworthy of perils. To save our autonomy, we should not let our rulers load us with ceaseless obligation (Grinsburg 1). This statement shows the significance of keeping up a adjusted financial plan; in this way, it is important to stand solidly settled that the legislature should adjust its spending plan. Three primary contentions maintain this reason. They are as follows: 1. It is doable for the legislature to adjust the spending plan, 2. A spending deficiency hurts the United States through making an exchange deficiency and expanding the national obligation, 3. A reasonable spending plan would profit the United States by giving additional assets to social projects, tax breaks, and Contention 1: It is possible for the legislature to adjust its On of January 7, 1998, the U.S. Congressional Budget Office discharged a spending figure that shows the government financial plan to be in compelling equalization, with an anticipated deficiency of just $5 billion this year-a minor level of an assessed $8.5 trillion total national output (Bartlett 8). The legislature had the option to adjust the financial plan without causing negative complexities. This equalization came missing of any huge duty increments or potentially government cuts in spending. Since the United State's economy has been generally gainful in the previous scarcely any years, the administration had the option to adjust the financial plan through an expansion in charge incomes. During this time the administration was really capable to expand its spending fairly, while the American individuals were liberated from extra taxation rates. Truth be told, agreeing to the U.S. Treasury Department, government incomes are up 10.5% over a similar period a year sooner, while spending is up just 3.8% (Bartlett 6). Basically, this shows it isn't just feasible for the administration to adjust its budg... <!

Discussion Board Reply Coursework Example | Topics and Well Written Essays - 250 words - 2

Conversation Board Reply - Coursework Example It is obvious from the investigation that workers not just search for associations that care for their ebb and flow government assistance yet in addition those that are worried about the representatives much after they leave the association upon retirement. In that capacity, setting up firm medical coverage and retirement plans would draw in increasingly serious and submitted representatives to the association (Sharar, 2009). The examination has helped me in understanding the different optional advantages that I can include inside the organization’s remuneration design and converge with the compensation strategies towards guaranteeing that representatives are held inside the association as well as persuaded towards accomplishing high profitability. For example, the representative help programs (EAP) would be compelling in helping the representatives unravel any close to home issues that they may have away from the work environment, which may contrarily influence their exhibition (Martocchio, 2015). This would guarantee that their concentration and consideration is completely coordinated towards their work. The investigation has helped me comprehend through making a family setting inside the association, where the representative issues including family, wellbeing, and training are viably settled, the workers take up the responsibility for association and therefore guarantee most extreme duty towards accomplishing both present moment and long haul objectives of the association. Courtois, P., Hajek, M., Kennish, R., Paul, R., Seward, K., Stockert, T. J., and Thompson, C. (2004). Execution Measures in the Employee Assistance Program. ,. Representative Assistance Quarterly, 19(3),

Personal Responsibility to Nature Essay Example | Topics and Well Written Essays - 1000 words

Moral Responsibility to Nature - Essay Example Under the area titled â€Å"Political Implications,† Friends of the Earth keep on stirring feelings, for example, outrage and consternation by expressing that the inlet oil slick happened for the most part due to the inaction of the central government and the consolation of specific lawmakers who will be profited through the oil companies.â The talk used to depict the oil organizations, especially BP which caused the bay oil slick this time, is exceptionally pessimistic, with words, for example, â€Å"dirty,† and â€Å"dangerous.†Ã¢ Friends of the Earth embrace an alternate system while portraying the financial and ecological results by featuring numbers rather than outrightly reviling oil companies.â For instance, the site expresses that â€Å"At a pace of 5,000 to 20,000 barrels of oil being spilled every day, the spill's volume could obscure that of the Exxon Valdez spill in about fourteen days to a month.†Ã¢ Using insights and a notable natural m ishap for instance are helpful in situating individuals to the earnestness of the present bay oil slick, and accordingly they will be bound to peruse on and take fitting measures against the oil companies.â Another ecological gathering, Sierra Club, utilizes considerably additionally flaring talk to accuse the legislators by saying that â€Å"It's alarming at a time like this to see that a portion of our country's heads are still more keen on ensuring the oil business than securing American taxpayers.† Contrary to the sincerely charged lingual authority utilized in the announcements of ecological gatherings, the BP official statements are written in plain language.â , offering the open a straightforward reports on their medicinal work at the bay. Nonetheless, apparently in spite of the incredible number of work force and apparatus sent, the bay remains profoundly defiled. Thinking about the enthusiastic intrigue of the Friends of the Earth site, all things considered, the majority of us will accept that the oil organizations are scalawags with no reclaiming properties. In any case, in spite of the duty we as a whole should take in ensuring the earth, we additionally can't excuse that our interest for oil is ever expanding as innovation progresses. It appears to be unavoidable for government officials and oil organizations to advocate and grow more methods and areas for oil penetrating. Something else, the entire nation will endure when we come up short on vitality. In the event that we are most certainly not

Explain the relationship betweenTeam Learning and Shared Vision Term Paper - 1

Clarify the relationship betweenTeam Learning and Shared Vision - Term Paper Example ave its premise on the intellectual abilities of each person that changes as indicated by history of mental examples as communicated by numerous speculations, explicitly the Psycho Dynamic Theory (Klein, 1998). Conversely, group learning is a tremendous idea with immense quick and dirty engaged with it. It requires broad exertion and venture of a great deal of time to lead a group through a learning procedure. Since, there are numerous people who need to experience particular subjective procedures special than the rest, the learning procedure is broad with numerous supports to get things clear on part of each person. In this way, it arrives at an elevated level of intricacy that could mean unreasonable reiteration for certain people in the event that they are brisk students and can promptly adjust to a change. Besides, to add to the intricacy in a group learning condition, each individual happens to have a particular social, social, mental, strict, and psychosocial foundation. These variables have extraordinary and solid effect over the lives of those people and these elements impact the manner in which they convey themselves in various ways of life. Their reasoning capacities and discernment are normally molded by these components since their raised and way of life rely upon them. In this way, a group of enhanced people with unmistakable ways of life and culture are a lot of hard to deal with making it hard to confer something to them homogeneously. Despite what might be expected, in an individual learning, the particular individual is considered as a unit; notwithstanding, in group learning, the entire group is a unit. In this way, it doesn't make a difference if half of the individuals work adequately and the other half doesn't; the main thing that could make them effective would be each individual investing great amounts of energy and teaming up with each other’s aptitudes to accomplish something, which is sought and sought after by every one of them (Gorelick, Milton and April, 2004). Coming towards the subsequent idea, let the paper investigate what the idea

Ethical Theories Making Process & Decision †Myassignmenthelp.Com

Question: Talk About the Moral Decision Moral Theories Making Process? Answer: Presentation The case talks about Dr. Susan Lim who was at one time a very presumed specialist in the Singapore. She was notable for her first liver transplant acted in Singapore. She has a rehearsing clinical permit from the General Medical Council, London (Dr Susan Lim, 2016). She is dependable in dealing with numerous clinical cases because of her perseverance and expert experience. She was selected to treat the sister of sovereign of Brunei, Pengiran Anak Hajah Damit. She was liable for her clinical consideration from the time of 2001 to 2007. An examination was propelled on the solicitation of Brunei government and it was discovered that she charged a bewildering measure of 12million, which was a lot higher than any sum charged for a similar treatment in any typical conditions (Asia one Health, 2016). Her deceptive activities promptly came into the spotlight and a lawful suit was recorded against her. So as to require to be postponed to the lawful procedures against her she composed a letter to the outside priest, George Yeo expressing that so as to shield her case and secure her advantage she needs to uncover some delicate data about the Royal Family. Later she saw as liable and suspended by the SMC for a long time alongside the fine of $10,000. She didn't just abused her expert set of accepted rules and settled on her morals and ethics for business intrigue yet in addition break the trust and confidence that exist between a patient and their family. Partners for this situation The amateurish conduct of Dr. Susan Lim has influenced her own and expert life as well as different gatherings additionally who have an immediate enthusiasm for her training. The lawful suit has influenced Dr. Susan Lim, Singapore Medical Council and Brunei Government. Dr. Susan Lim: Dr. Susan Lim has been demonstrated blameworthy for damaging proficient implicit rules. She cheated her customer dependent on her notoriety. At the point when gotten some information about her exploitative practice, she shield her case by discharging open proclamation saying that she has charged a sensible expenses for her treatment and so as to give her customer best clinical consideration she even took extra preparing and counseled numerous remote specialists on the equivalent (Daily Mail, 2016). Singapore Medical Council: SMC is the overseeing body of all the clinical expert rehearsing in Singapore. Their obligation is to oversee and check whether the specialists are working to the greatest advantage of their patient or not. The dishonest conduct of cheating the expert charges was profoundly scrutinized by the SMC. This conduct of Dr. Susan Lim straightforwardly questions the morals of different specialists rehearsing in Singapore. SMC forced a fine of $10,000 joined by a multi year suspension to Dr. Lim (SingaporeLaw.sg, 2015). The Royal Family of Brunei: The Royal Family despite the fact that are monetarily exceptionally solid yet they are abused monetarily based on their social class and notoriety. The sovereigns sister was charged approx. $24.8 million for a time of 110 days. During the basic phase of the patient the expenses was expanded to $250,000 to $450,000 every day. The relationship of a specialist with his patient and the family is of most extreme great confidence. Dr. Lim broke this confidence and cautioned the illustrious group of unveiling their mystery data during the procedures (Glanfield, 2016). The Brunei government: The expert unfortunate behavior of Dr. Lim first came according to Brunei Government and they later answered to SMC. The Brunei Government raises the issue and asked Dr. Lim to charge a sensible expenses for her treatment. Because of the progressing case the connection among Singapore and Brunei likewise got influenced (Khalik, 2013). Moral Dilemma Moral predicament alluded to the circumstance of good clash or debate where an individual need to settle on decisions out of various other options or a strategy. Each strategy includes some Management with respect to ones morals and ethics. The individual need to make the correct judgment in regards to picking the best elective which limits the moral and good ramifications (Garber, 2008). In Dr. Susan Lim case she has been confronted with the moral issue of cheating the sovereigns. The circumstance of problem was whether to follow the expert implicit rules and charge her patient sensibly or forego her own enthusiasm of winning work. Every one of the choices expects her to settle on the expert morals or her own advantage. Another situation looked by her was the point at which she was battling the lawful suit and so as to shield her perspectives she needs to uncover some secret data about the imperial group of Brunei. About the Moral Theories Moral hypotheses give a solid premise to breaking down a people activity and give a reasonable judgment about whether the activities performed by them is ethically right or wrong. Ethics and morals are reciprocal to one another. The ethical hypotheses portrayed here are written in old setting which implies they may not mull over elements influencing the selection of options in present situation. Additionally, every hypothesis have diverse assessment with respect to whether the result is ethically right or wrong. They repudiate every others see (Broad, 2013). The moral issue looked by Dr. Susan Lim in above gave circumstance can be fathomed by applying moral speculations and moral dynamic model. Every hypothesis has its own arrangement of confinements and have application in various situations. The ethical hypotheses are Hard Universalism, delicate universalism, deontology and teleology. Among these four hypotheses two speculations will censure and safeguard the instance of Dr. Susan Lim. Teleology hypothesis The teleology hypothesis or the consequentialist hypothesis of morals expresses that the moral and good ramifications of a people activity is broke down by its ultimate result. This hypothesis accepts that the game-plan is advocated when the final product is certain (Jhonson, 2008). With regards to the case, the activities of Dr. Lim is defended by the use of this hypothesis. Dr. Lim however charged over the top expenses yet her point was to furnish her customer with the best of the clinical administrations. Likewise she gave defense saying that the charges was proper on the grounds that it incorporates her preparation cost and meeting of other clinical specialists. Despite the fact that she abused proficient morals and set of principles, still her game-plan will be defended both morally and ethically based on this hypothesis. Restriction to this hypothesis The legitimacy of this hypothesis is constrained to the positive ultimate result. It doesn't suggests that the strategy will ensure a positive outcome. If there should arise an occurrence of Dr. Lim additionally, however she was giving her best treatment to the sovereigns sister yet her cheating of charges doesn't ensure that the sovereigns sister will profit by the treatment and recuperate soon. This hypothesis straightforwardly questions the moral effect of the strategy picked to accomplish the final product. For this situation, Dr. Susans activity can't be a reason for the treatment of the sovereign sister. She was seen trading off her expert morals. Delicate Universalism The hypothesis used to guard the instance of Dr. Susan Lim is delicate universalism which expresses that there are sure standards and standards which are relevant generally and they structure a solid reason for driving a divine being life. They are material to everybody independent of the class, status, sex, and ethnicity (Schaumburg-Muller, 2008). For this situation there was no place referenced that Dr. Lim should charge this much however in the clinical calling the life of the patient starts things out than the specialists individual business intrigue. Additionally she disregarded the rule of sincere trust as she took steps to uncover the data of the imperial family. Restriction to this hypothesis: This hypothesis discusses standards and rule which might possibly fit well in present situation. In todays proficient world there are sure circumstance in which an individual requires to take certain choices which might possibly follow the standards. Dr. Susan more likely than not required to take choices which were not in the line with the standards for the wellbeing of the patient. Moral Decision making process Moral choice in both expert and individual life is significant. The choices ought to be morally and ethically right and the ultimate result ought to legitimize people morals and good guidelines of the general public (Byme, 2010). A guiding procedure will help Dr. Susan to determine her moral difficulty with the assistance of the eight stage dynamic procedure (Linder, 2013). Stage 1: The initial step incorporates characterizing the issue or moral quandary looked by the customer, It is the expert obligation of the instructor to break down the customers circumstance and the reasons why dynamic is significant and what will be the ultimate result of this dynamic procedure. The instructor should give customer some space and solace, with the goal that she can straightforwardly impart her concern as the viability of the arrangement relies upon how well the issue is being tended to. In the event of Dr. Susan, the issue ought to be recognized and explained on a prompt premise as she has just lost her clinical permit to rehearse and so as to forestall any further harm to her notoriety (Lo, 2012). Stage 2: The subsequent advance includes gathering the important realities identified with the issue of Dr. Susan Lim. She should survey the expenses charged by other clinical experts for the bosom disease treatment. The rules of overseeing laws and guideline which for this situation in SMC ought to be perused completely. The established truths of the Dr. Susans case ought to likewise be gathered fairly and the effect of deceptive activities of the partners ought to likewise be investigated. Stage 3: The third step is to recognize different other options or game-plan remembering the wellbeing of the SMC, Brunei Royal Family and the Brunei government

The Making of the Women of the East Side 2015 Calendar

The Making of the Women of the East Side 2015 Calendar wotes.mit.edu @WOTES2015 facebook.com/womenoftheeastside So many social medias So much time In summary, an awesome model-pretty-maker/organizer, Annie L. 15, a photographer, Raeez L. 14, and I set out to accomplish the impossible, with the help of numerous people including Erin K. 16 (our web designer), Amanda W. 15 (graphics/layout), and Piper L. (graphics/layout). I decided it would be a good time to start making (or restart the making of) a women of the east side calendar, a calendar that dates back about eight years created for the purpose of showing off some of the beautiful ladies of the east side of MITs campus and culture and also raising money for the Big Jimmy Scholarship Fund.  The Fund goes to a student who lives on the east stide of campus, and the fund is named after a night watch guard who passed away many years ago that was beloved by the students of the East Side. So I bring you behind the scenes photos. The following were taken by Raeez L. 14, our photographer. Then Ill show some of mine. Enjoy :) And here are some of my behind the scenes photos! So order your women of the east side 2015 calendar today at wotes.mit.edu!!! And pick up/pay for calendars in the Student Center today. Comments or questions? Email [emailprotected] Woo calendars!

Michelle Zs Med School Journey

Michelle Z. Next up in our series of featured med school bloggers is Michelle Z., a rising first year med student and the author of the blog, a feeling and a love. Enjoy Michelles thoughtful answers and use them to help you make your way through the med school admissions process. Accepted: First, can you tell us a little about yourself – where are you from, where did you go to school and when did you graduate; and what prior degrees do you hold? Michelle: I am from Naperville, IL – a suburb 45 minutes away from Chicago. For college, I moved to the East Coast and attended Tufts University, near Boston. I just graduated this May with a B.A. in Philosophy. Accepted: How many med schools did you apply to? What tipped the scales to favor Boston University School of Medicine?   Michelle: I applied to 17 schools spanning the entire width of the United States. A couple in Boston, a few in Pennsylvania, several in the Midwest (mostly around Chicago), and a few out on the west coast. Ultimately, I ended up on 4 waitlists and had one acceptance – from Boston University. But I withdrew from all the waitlists and easily made the decision to attend BU, since it had been one of my top schools from the get-go. First of all, its in Boston, which is literally a hub of biotechnological advancement. If you want to study medicine, this is absolutely the place to do it. Secondly, BUSMs teaching hospital is Boston Medical Center, which is the largest safety net hospital in New England and has the most diverse patient population, as well. This means that I get unparalleled exposure to socioeconomically as well as racially diverse patients, which I believe is invaluable in the process of becoming a physician. Additionally, BUSM really made me feel like the education th at I would receive there would truly make me a competitive candidate for any residency in the future. The students spoke very highly of the curriculum and the professors. And then theres the fact that many of my college friends are staying in the Boston area, so I still get to be near them – thats just icing on the cake. Accepted: Can you talk a bit about how your interest in philosophy connects to your desire to pursue medicine (if in fact they are connected)? Michelle: Going into college, I knew two things for sure: 1) I wanted to become a doctor, and 2) I wanted to study philosophy during my undergraduate years. Honestly, I would be ecstatic spending the rest of my life doing and teaching philosophy. However, for me, there is a difference between that which is intellectually compelling and that which is ultimately fulfilling. So I guess my answer to your question is that my enthusiasm for philosophy is  not  necessarily connected to my desire to pursue medicine. My desire to pursue medicine comes from the thought that my career is the vehicle through which I can contribute positively to society. My desire to do philosophy comes from a different place entirely – it comes from the simple fact that I find it completely fascinating, and quite enjoy indulging in it. Now, this isnt to say that philosophy hasnt been greatly beneficial in my journey, because it certainly has: it has taught me to be rigorous in my arguments, which is something that is just as important in science as it is in philosophy, and it has exposed me to extremely important questions in normative ethics, which will certainly shape how I practice and what I do as a physician. Accepted: Tufts is just down the road from BU so youre already familiar with living in Boston. Are you excited about spending the next four years in Beantown?   Michelle: I am definitely thrilled to be studying medicine in Boston, where we have amazing hospitals like Childrens, MGH, and the Brigham. I am also thrilled to be in the vicinity of friends that have decided to stay in the area post-graduation. However, I am going to have to drive to my clinical rotations during third and fourth year, and I am TERRIFIED of driving around here. Theres also a big part of me that misses the humble atmosphere of the Midwest, and an even bigger part of me that yearns to experience the West Coast. So I guess you could say Im pretty ambivalent about being in Boston for the next four years. Accepted: Why did you decide to blog about your experiences? Michelle: Ive kept journals since I was seven years old. I have always used writing as a way to reflect on my experiences and on my personal growth. I imagine that medical school will be a time of rattling experiences, immense challenges, inspiring interactions, revelations, and generally a bunch of things that I dont want to forget. So primarily, I decided to blog just to keep track of my own life. I know Im going to be very busy in med school, and I want to make sure that I still take the time to sit back and think about everything thats going on. I thought that a WordPress site would be a nice place to keep all these reflections of mine, and perhaps itll provide some entertainment or food for thought for some passing reader. Accepted: Can you offer some tips to our med school applicants? Michelle: I have a page on my blog called On Applying, which I believe offers some really helpful tips that I wish Id gotten prior to applying. The best advice I can offer is to APPLY BROAD. If you can afford to, seriously, apply to a lot of schools because there is no rhyme or reason to the admissions process – you will get interviews from schools that you never thought you had a shot at, and you wont hear a single thing from schools that you thought you had in the bag. As far as the MCAT goes, I advise coming up with a strict study schedule. Go on Student Doctor Network and look up MCAT study schedules – some very nice people have posted very detailed plans for MCAT success. I studied for about 3 hours a day for the span of 4 months, and used only the ExamKrackers books, and I was pretty happy with my score. If you are able to make up a schedule and stick with it, then I believe that its completely unnecessary to take a course (which can cost upwards of $2000). Save that cash for actual applications. Do you want to be featured in Accepted.coms blog, Accepted Admissions Blog? If you want to share your med school journey with the world (or at least with our readers), email us at bloggers@accepted.com. Working on your medical school or residency application? Learn how Accepted.com can help you polish your application so it shines!      Accepted.com ~ Helping You Write Your Best

Relationship Between Advertising and Sales Promotion

This article studies the relationship between advertising and sales promotions and their impact on brand equity. A main priority for most companies is to establish and achieve a strong and powerful brand name. A company can build a strong brand name by creating the market for their customers want. By creating a strong brand name, a company will become more established. Brand equity is important to the producer, retailer and consumer. The consumer knowledge of the brand says how the producer will produce and market the product. The consumer knowledge of the brand name also determines the quantity the retailer will sale. Brand equity can have a positive or negative effect. A positive effect would be for everyone to recognize the name and†¦show more content†¦This article studies the relationship between advertising and sales promotions and their impact on brand equity. A main priority for most companies is to establish and achieve a strong and powerful brand name. A company ca n build a strong brand name by creating the market for their customers want. By creating a strong brand name a company will become more established. Brand equity is important to the producer, retailer and consumer. The consumer knowledge of the brand says how the producer will produce and market the product. The consumer knowledge of the brand name also determines the quantity the retailer will sale. Brand equity can have a positive or negative effect. A positive effect would be for everyone to recognize the name and purchase the product. The negative effect would be to have the product recalled. Brand equity is important because it can offer many advantages for a company. Brand equity can create a high demand for your product, reduce marketing cost and the company’s brand name will have high credibility. Advertising and sales promotions pay a major role in establishing brand equity. Advertising is a promotional strategy with the intent to attract and create interest and desire to increase purchases and brand awareness. An example of advertising would be a television commercial for a new laptop showing all of the new or updated features. Sales promotions offer customers an incentive to buy an item. Sale promotions areShow MoreRelatedAdvertising Effect Of A Firm On The Sales Of Brand921 Words   |  4 PagesClarke (1973) defined advertising competition as follows: â€Å"Brand A will be said to compete with Brand B through advertising if a change in the advertising of Brand A is associated with a change in the sales of Brand B† (p. 251). Since competition among firms is a frequent scenario in most markets, discovering how firms react when their counterparts attack with promotions and advertising has been an issue extensively studied. Furthermore, Little (1979) recognized competi tive advertising as an element toRead MoreIntegrated Marketing Communication ( Imc )1658 Words   |  7 PagesAssociation of Advertising Agencies, integrated marketing communications ... recognizes the value of a comprehensive plan that evaluates the strategic roles of a variety of communication disciplines advertising, public relations, personal selling, and sales promotion and combines them to provide clarity, consistency, and maximum communication impact. 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In addition, sales promotion, as well as, publicity. Last, but not least promotion uses direct marketing. Even though a person might not get enough sleep during the night, a person should obtain a job that includes promotion because it is the best job in theRead MorePersonal Selling and Sales Promotion1389 Words   |  6 Pages17 CHAPTER 17 Personal Selling and Sales Promotion CHAPTER Personal Selling and Sales Promotion Chapter Objectives 1 Describe the role of today’s 4 Identify and briefly 7 Identify the role of ethical salesperson. behavior in personal describe the three basic selling. sales tasks. 2 Describe the four sales 5 Outline the seven steps in 8 Describe the role of sales channels. promotion in the the sales process. 3 Describe the major trends promotional mix, and in personal selling. 6 Identify

Sociology Sociology And Sociological Thinking - 978 Words

Sociology and sociological thinking are a vital part of society, and through examining both society and individuals, sociology is able to make changes to areas such as policies, and attitudes that may have usually negatively affected them, and instead gained a positive result through the careful research, and applied knowledge. Sociology is the study of groups and individuals and the cause and effects of each, to each other, and overall society. ‘Sociology is a technical and difficult subject and that its value to public discussion lies in this very complexity and difficulty (2005:407-408)’ (Braham 2013:125), it is due to this that the definition of sociology between academics is not definitively defined, as each view sociology and society as various different things. As (The University of North Carolina at Chapel Hill [online]) states, Sociology is diverse, and under the subject lies and micro and macro topics, which range from culture and race to crime or social issues . It is through this, however, that we are able to understand societies and individuals, especially when character is called into question, as it enables sociologists to analyze their personal lives, and their lives in society to completely be able to judge them and their behavior. This is increasingly important among criminals, as we are able to retrieve information surrounding them that would not have been evident when simply studying the crime. This is further supported by the view by (Mills, 2000:7) whoShow MoreRelatedWhat Is Sociology?1062 Words   |  5 PagesWhat is sociology? We can start by saying that sociology is the systematic study of human society. Sociology should be more than you find in a good documentary on a social issue. It is certainly more than listings of facts and figures about society. Instead it becomes a form of consciousness a way of thinking, a critical way of seeing the social. Seeing the general in the particular. 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It i s something we have lost sight of.† This quote means the main purpose of sociology is to help people with our freedom of service, because it is something we as people lost sight of. Sociology can be defined by Dictionary.com, as the science or study of the origin, development, organization, and functioning of human society; the science of the fundamental laws of socialRead MoreBriefly Outline the Distinctive Features of the Sociological Approach to Understanding Human Life and the Illustrate How You Would Use Sociology to Make Sense of Globalisation.1554 Words   |  7 PagesSociology is the systematic, sceptical and critical study of the way that people do things together .It’s not a science that simply lists facts and figures about society. Instead it becomes a form of consciousness, a way of thinking, a critical way of seeing the world. It welcomes you to challenge the obvious, to question the world as it is taken for granted and to de-familiarising the familiar. T his is what empowers critical thinking which triggers the development of the understanding of the humanRead MoreWhat is Sociology?1169 Words   |  5 Pages . Introduction Sociology is described by Layder (2006, p.1) as being â€Å"How the encounters of everyday life and individual behaviour influence, and are influenced by, the wider social environment in which we live† Bauman May (2001. p.1) describe a visual image of the output of sociology, as being a â€Å"collection of books in a library†. The discussion within this collection broadly follows main concepts and perspectives, with many authors, but also of key peer tested Authors. I will initiallyRead MoreSociology Imagination833 Words   |  4 Pagesdefined sociological imagination as the vivid awareness of the relationship between experience and the wider society. The sociological imagination is the capacity to shift from one perspective to another: from the political to the psychological; from examination of a single family to comparative assessment of the national budgets of the world; from the theological school to the military establishment; from considerations of an oil industry to studies of contemporary poetry.[1] Sociological Imagination:Read MoreSociology : A Sociological Perspective1292 Words   |  6 PagesOrigins of Sociology Ashley Drees Ivy Tech Community College Professor Brosmer April 10,2016 What is Sociology Sociology  is the  study of  social behavior or society, including its origins, development, organization, networks, and institutions. Sociology is a social science that uses various methods of empirical investigation and critical analysis to develop a body of knowledge about social order, disorder, and change. Three Main Theoretical Perspectives in Sociology Functional Perspective Read MoreSociological Imagination 1209 Words   |  5 Pages The idea of sociological imagination was created by C. Wright Mills in 1959 to describe the special way sociologists look at the world. Basically, most personal problems in peoples lives are rarely ever truly personal. Usually these â€Å"personal† problems are problems experienced by a large population of people in society. Many personal problems are really just social problems disguised by peoples selfishness. The difference between a personal and societal problem in an individual are the troublesRead MoreSociology 210 Study Guide1129 Words   |  5 PagesChapter One: The Sociological Perspective I. The Sociological Perspective. A. Sociology is the systematic study of human society. B. The sociological perspective (Berger, 1963) helps us to see general social patterns in the behavior of particular individuals (the general in the particular). C. It also encourages us to realize that society guides our thoughts and deeds — to see the strange in the familiar (Berger, 1963). D. Sociology also encourages us to see personal choice in social contextRead MoreThe Basic Tools Of Sociology And Sociology1034 Words   |  5 PagesArgument: In this piece, Weber outlines the basic tools of sociology and distinguishes sociology as a social science. Weber’s main message in this piece is that that social sciences should be equivalent to natural sciences, and in order to do so, laws should be made within the field. Secondly, he wanted to bring history and sociology together with causal relationships, in doing so he would also analyze the individual’s social action. He mentions that action is only social when it is oriented to the

Isolation of Individual Colonies - 1087 Words

A. Define the following: Enriched Media: An enrichment medium contains some important growth factor (vitamin, amino acid, blood component, or carbon source) necessary for the growth of fastidious organisms. Selective Media: Selective media allow for the selection of particular microorganisms that may be present in a mixed culture. Selective media usually contain a component that enhances the growth of the desired organism or inhibits the growth of competing organisms. Differential Media: Differential media allow for the separation of organisms based on some observable change in the appearance of the medium or by an observable effect on the microbe. Complex Media: A complex medium is composed of a mixture of†¦show more content†¦The hemocytometer is a device used to count cells. It was originally designed for the counting of blood cells. It consists of a thick glass microscope slide with a rectangular indentation that creates a chamber. This chamber is engraved with a laser-etched grid of perpendicular lines. The device is carefully crafted so that the area bounded by the lines is known, and the depth of the chamber is also known. It is therefore possible to count the number of cells or particles in a specific volume of fluid, and thereby calculate the concentration of cells in the fluid overall. I. Define the following acronyms: CFU- Colony Forming Units (CFUs) are divided by the product of the dilution factor and the volume of the plated diluted suspension to determine the number of organisms per mL that were present in the original solution. TNTC- Dishes containing more than a few hundred colonies are considered Too Numerous To Count (TNTC) and are recorded as TNTC in data records. TFTC- Dishes with only a few colonies are considered Too Few To Count (TFTC) and recorded as TFTC. OD- The measurements can also be converted to Optical Density (OD) which is a quantitative method of describing the cellular mass of a culture. The measurements obtained through spectrophotometer readings are considered total count measurements because they include all cells present, both viable and nonviable. J. When serial dilution is used to enumerate microbesShow MoreRelatedIsolation Within The Scarlet Letter By Nathaniel Hawthorne1682 Words   |  7 PagesIsolation in The Scarlet Letter In a community, people understand and know each other. In most cases, individuals grow up together and share the same ideals and customs. When a new person shows up, people tend to flock and try to form a persona of the person. Many people expect him or her to fit into the community very fast and follow their laws and customs without complaint. Unfortunately, not everyone can act as a perfect person, and mistakes or problems can occur, which leads to the isolationRead MoreBacterial Growth Rates Essay890 Words   |  4 Pagesshigellosis are as follows: Brilliant Green Agar – Isolated Shigella colonies which do not ferment lactose or sucrose and appear red or white in color with no growth to trace growth on the Agar plate will be present. Triple Sugar-Iron Agar – Presence of Shigella will manifest as a red slant with a yellow butt with no H2S present. In Brilliant Green Agar, E. coli O157 would present as isolated yellow to greenish colonies surrounded by yellow-green zones. In the Triple Sugar-Iron Agar, E. coliRead MoreThe Medical Significance Of Modern Medicine1285 Words   |  6 Pagesreceiving the sterile unknowns, it was then steaked for isolation onto a Brain Heart Infusion (BHI) agar, using aseptic technique. The plates were then incubated in a controlled aerobic environment at a temperature of 37C º. After 24 hours of incubation, the plates were observed for differing morphologies. Performing aseptic technique, a sterile loop was used to remove a sample of each of the isolated colonies and then was streaked for isolation on individual BHI plates. The plates were then incubated aerobicallyRead MoreThe Importance Of Knowing The Identity Of A Microorganism Essay1604 Words   |  7 Pageswas determined. The tested specimen was an unknown sample of a mixed culture of two different species of bacteria. The first step that was taken was obtaining a pure culture of each species of bacteria by isolating one species from the other. Once isolation was complete, the isolated cultures were tested using procedures and tests that had been performed during previous lab sessions. Each mixed culture that was tested had one gram positive and one gram negative bacterial species. The possible speciesRead MoreA Body And Protective Facial Equipment859 Words   |  4 Pagesbacterial colonies. After obtaining the necessary medium, labeling the petry dish, a small portion of the sputum sample is streaked across the first quadrant of the dish in a zig-zag pattern using a sterile inoculation loop. After sterilizing the loop, the step is repeated 3 more times in a clock-wise pattern, dragging part of each quadrant into the next. In all, there will be 4 quadrants. It is important to sterilize the loop in between each quadrant to isolate the individual colonies. After 24Read More Identifying Two Unknown Species of Bacteria Essay1349 Words   |  6 Pagesusing the quadrant streak method for isolation. There were three agar plates; one was incubated at room temperature, the second at 30 degrees Celsius, and the third at 37 degrees Celsius. By placing each plate at a different temperature optimal growth temperature can be predicted for both species of bacteria. Week 1, Day 2 (12 November 2000) After 48 hours of incubation the agar plates were viewed. Individual colonies were tested for successful isolation by gram staining and then viewing theRead MoreStreak Plate Essay654 Words   |  3 PagesStudent: Yi-Ren Wang Course: BIO-205 BD2 Microbiology Instructor: Dirk VandePol Date: 6/21/2013 Streak Plate Isolation for Obtaining Pure Culture 1. When an agar plate is inoculated, why is the loop sterilized after the initial inoculation in put on? Ans: We use agar plate to inoculate microbes by zipping the loop on the agar several times. We streak on the agar plate four time, propose is to isolate the unknown bacteria. Therefore, the first time to streak on the plate, there areRead MoreHester Prynne and Roger Chillingworth in Puritan Society Essay1208 Words   |  5 Pagessociety corrupts and conforms the individual, and it is the individual who breaks from consistency and conformity that is most free. Hester Prynne, a woman punished for adultery, is isolated by herself and her community, but breaks free from strict Puritan society. Roger Chillingworth, the husband of Hester, isolates himself which leads to the destruction of himself and the community. Hester Prynne and Roger Chillingworth experience different types of isolation, and while Hester chooses to transcendRead MoreIdentifying And Identify Two Unknown Bacteria From A Mixed Culture1737 Words   |  7 Pagesthe streak plate isolation to separate the unknowns and perf orm more differential tests. When there is a mixture of mixture of two or more organisms in a sample, a streak plate must be performed to isolate and identify the organisms. In the method of streak plate isolation a sample is obtained and streaked over the surface of a plated agar medium.(1) When a streak plate is performed individual cells settle down separately in the agar, which eventually grow into colonies. Each colony is consisted ofRead MoreLab Report : Isolating And Identifying Bacteria Essay1492 Words   |  6 Pageswas determined. The tested specimen was an unknown sample of a mixed culture of two different species of bacteria. The first step that was taken was obtaining a pure culture of each species of bacteria by isolating one species from the other. Once isolation was complete, the isolated cultures were tested using procedures that had been performed during previous lab sessions. A gram stain was performed on the two isolates. The isolate which had tested gram negative was then tested for the pr esence of

Critical Analysis of The Lottery - 695 Words

â€Å"The Lottery,† written by Shirley Jackson takes place on the twenty-seventh of June in a small town in the United States. The beginning of the story starts off talking about the local children gathering around and the town square where the lottery is held. At the square, the little boys begin to gather stones from small to large ones and pile them up. The next people to show up at the village square are the husbands as they are discussing daily life amongst each other, then finally, the wives begin the arrive as they talk all about the towns biggest gossips. Unlike other towns that participate in the lottery, where it can take a couple of days to complete, this small town can do it in just a couple of hours due to the small population consisting of about three hundred people. One of the big discussions at the lottery on this day was that other towns were getting rid of the lottery. There is one man, Old Man Warner, the town elder is disgusted of the thought of ending the lottery. He has been around for the lottery since he was a child. The black box that the paper is drawn from is a very significant item to the lottery. The current black box is thought to be made from parts of the original black box. â€Å"One by one each male head of the household (or woman if there was no man to take her place) walked up to the box in alphabetical order and drew a slip of paper from the box. They were asked to keep it folded in the palms of their hands without looking. When every family had aShow MoreRelatedCritical Analysis for The Lottery1205 Words   |  5 PagesCritical Analysis for â€Å"The Lottery† Shirley Jacksons short story, The Lottery, aroused much controversy and criticism in 1948, following its debut publication, in the New Yorker. Jackson uses irony and comedy to suggest an underlying evil, hypocrisy, and weakness of human kind. The story takes place in a small village, where the people are close and tradition is paramount. A yearly event, called the lottery, is one in which one person in the town is randomly chosen, by a drawing, to be violentlyRead MoreCritical Analysis of The Lottery, by Shirley Jackson Essays2273 Words   |  10 Pages In the short story The Lottery, author Shirley Jackson creates a very shocking and horrifying situation through the use of characterization, setting, and the theme of the individual versus society, which is portrayed in the story as scapegoating. She writes as if the events taking place are common to any town (Mazzeno 2). The story was very unpopular when first published, mostly because of the fact that people did not understand it. The story of the all-to-familiar town, ordinary in every wayRead Moreâ€Å"the Lottery† and â€Å"Hills Like White Elephants† Essay881 Words   |  4 Pagesâ€Å"The Lottery† and â€Å"Hills like White Elephants† Regardless of the type of society people live in controversial topics and cowardly individuals can create conflict. The stories â€Å"The Lottery† by Shirley Jackson and â€Å"Hills like White Elephants† by Ernest Hemingway implement this concept. â€Å"The Lottery† is about a small town that holds an annual lottery in which the winner will be killed. â€Å"Hills like White Elephants† is the story of a couple’s discussion over the decision they must make of whether orRead MoreThe Lottery, By Shirley Jackson And A Rose For Emily By William Faulkner960 Words   |  4 PagesThe Use of Symbolism in â€Å"The Lottery† by Shirley Jackson and â€Å"A Rose for Emily† by William Faulkner The use of symbolism is used in literature to enhance writing and add meaning to a story, this is evident in the two short stories â€Å"The Lottery† written by Shirley Jackson and â€Å"A Rose for Emily† written by William Faulkner. With the authors use of symbolism Jackson and Faulkner are able to add depth to their writing in a way that connects with the readers. By adding symbolism to the short storiesRead MoreEssay on The Lottery by Shirley Jackson: an Analysis1522 Words   |  7 PagesKouyialis EN102: Composition II Professor Eklund The Lottery by Shirley Jackson: An Analysis The short story â€Å"The Lottery† by Shirley Jackson was written in 1948 and takes place in a small town, on the 27th of June. In this story, the lottery occurs every year, around the summer solstice. All families gather together to draw slips of paper from a black box. When reading this story, it is unclear the full premise of the lottery until near the end. The heads of households are the firstRead More Essay on Shirley Jacksons The Lottery - Message of Social Responsibility912 Words   |  4 PagesThe Message of Social Responsibility in The Lottery      Ã‚  Ã‚   Often, we paint a fairytale view of life for ourselves and our children. Sometimes, an author paints a frightfully realistic picture of life and forces us to reconsider the fairytale. In Shirley Jackson’s story, The Lottery, a town each year conducts a lottery in which the winner or looser, in this case, is stoned to death by his or her own neighbors. The tradition is supposed to uphold social structure within the town, but in orderRead MoreAnalysis of Gloria Jimenezs Against All Odds and Against the Common Good1049 Words   |  5 PagesEssay Analysis Gloria Jimà ©nez wrote an essay at Tuffs University in 2003 named, â€Å"Against All Odds and Against the Common Good (Jimà ©nez 116). The purpose of this essay is to persuade and support the following thesis: â€Å"Still, when all is said and done about lotteries bringing a vast amount of money into the lives of many people into the lives of a few, the states should not be in the business of urging people to gamble (Jimà ©nez 116).† The evidenceRead MoreThe Unexpected Surprise of Violence1009 Words   |  5 Pagescommunities at ease. Shirley Jackson develops her theme of unexpected violence in her short story â€Å"The Lottery† through the use of irony, symbolism, and denouement. On a summer day in a small town in the short story, â€Å"The Lottery†, Jackson takes advantage of the peaceful environment and adds a convoluted twist through a misleading title and Old Man Warner and his traditions. The title, â€Å"The Lottery†, is viewed as a fortunate phenomenon at first, but once the reader apprehends the story line theirRead MoreHappiness666 Words   |  3 PagesPositive  emotions  and  work  success Meta  analysis  by  Boehm  Ã‚  Lubormyrsky (2008) Positive  emotions  at  work  are  statistically   associated  with:   †¢ Earning  more  money †¢ Displaying  higher  performance †¢ Displaying  more  OCB †¢ Experiencing  more  job  satisfaction †¢ Reporting  more  meaning  in  their  work †¢ Receiving  more  help  from  co  workers 4 30/04/2013 Are  we  putting  too  much  importance   on  happiness? Who  is  happy? †¢ Winning  the  cortical  lottery  is  generally  more   important  than  winning  the  actual  lottery   when  it  comes  to  positive  emotionsRead MoreInstitutionalized Ritual in The Lottery by Shirley Jackson1625 Words   |  6 PagesShirley Jackson’s The Lottery, is a terrifying, tension filled masterpiece of an ancient human practice set present day America, 1948. Jackson’s dark, short story is about a rural farming village on the east coast, who, like other villages around them, conduct a yearly â€Å"lottery.† It begins in the town square in the month of June, where the schoolchildren are gathering stones while awaiting the arrival of their respective families. When the lottery is formally started, roll call is initiated followed

MBA essay Free Essays

Dear , As a student of [state you university here] taking up Mathematical and Computer Science,]   I was trained to be proficient in the various disciplines within the sciences.   And now that I am graduating this December 2007, I plan to take up master’s in business administration in Lamar in order to pursue my short-term goal of expanding my knowledge in business. I believe that having expertise in both science and business could help me a lot in terms of my career path and personal development. We will write a custom essay sample on MBA essay or any similar topic only for you Order Now Science and business are two fields that offer bountiful opportunities especially if complemented with each other. I believe that science incorporated with a good business acumen would be instrumental in the realization of my long-term goal of being a manager for an esteemed company in the future. I believe that a master’s in business administration would prove to be assistive for my dream to hold a managerial position in a reputable company. Taking a Lamar master’s in business administration would be of help in terms of giving me more insight in how to make a business venture successful and beneficial to many people. At present, I observe that mainstream business tend to be more focused in just earning money alone. The ethical side of business is often forgotten in order to give way to the unrelenting drive for profit. Questions such as â€Å"How could this business be advantageous to the general populace?†Ã‚   or â€Å"How could this business help create wealth for many people† are now in danger of becoming obsolete. It was thus encouraging to know that the Lamar MBA puts a stress on business ethics. This shows the integrity of the university in imparting to its students (and would-be students) an ethical and at the same time profitable business venture. What also encouraged me to apply is the university’s experiential approach to analyzing situations and solving problems. This makes the program more dynamic since it doesn’t adhere to one formula alone. It allows the students to utilize lessons culled from their own experiences in order to make business more effective. This is exiting and challenging for me given my background. Having middle eastern roots, I came from a very conservative family. My decision to study in the US was very difficult considering that my family was disposed to the idea that I stay and study in my own country [state your country here]. After a good deal of convincing, my family finally approved my decision to study here in the US. I would have easily given up if not for my belief for a globally focused business. And being a melting pot of different cultures, US is an ideal place to exercise my belief for unity in diversity. Seeing and experiencing two different worlds was a profoundly life-changing experience. It actually shaped my identity as a multi-perspective individual.   This I believe forms the basis of my leadership qualities. To be a good leader, one must be able to accommodate various ideas in order to make something more vibrant and varied. My idea of a good leader is someone who is open-minded yet at the same time firm in making decisions. I got my idea of how a leader should be after working for two months in the US military. I chose to work in the military in order to learn straight from my father who works in the military as a general manager. There, I witnessed the effective way of dealing with different kinds of people. I have learned that respect is a key element in team building. For a particular team to function, the members, especially the leader, must show respect to everyone. Each one must also be disciplined and professional in dealing with the task at hand. Moreover, constructive criticisms should always be expected from everyone in order to correct what needs to be corrected. My idea of an effective leader was affirmed after taking a class under Professor [name the professor here.] He now teaches in Lamar university, and this is also one of the reasons why I am applying to this program. Professor [name of professor here] taught me a lot of valuable things that could not be found in our textbooks. This is not to say however, that he dismissed the importance of learning from books. What he did in our class was complement the things found in our textbook with practical lessons from our daily experiences. The effect was a much more comprehensive class. He also understood each of his students’ own capabilities and did not in any way try to set one standard of what a â€Å"good† student is. For him, all of us have potential and it is actually up to us to hone and nurture that   potential. This encouraged the students to work harder and be more efficient. I wouldn’t deny that my desire to apply in this university is partly due him. But above all, it is my determination to learn business that inspired me to apply to this program. Given my disposition and qualifications, I tender my application in the hope of getting accepted. I believe that my vision for an ethical business combined with science fits into this master’s program. To my mind, the master’s program would be a great venue for me to fully realize my potential and vision for a new brand of business. Through this program, I believe I could learn more and at the same time impart something that would further enliven our knowledge of business. Hoping for your positive response,    How to cite MBA essay, Essay examples

Literary Analysis of Abbe Marignans Character free essay sample

Abbe Marignans martial name suited him well. He was a tall, thin priest, fanatic, excitable, yet upright. All his beliefs were fixed, never varying. He believed sincerely that he knew his God, understood His plans, desires and intentions. When he walked with long strides along the garden walk of his little country parsonage, he would sometimes ask himself the question: Why has God done this? And he would dwell on this continually, putting himself in the place of God, and he almost invariably found an answer.He would never have cried out in an outburst of pious humility: Thy ways, O Lord, are past finding out. He said to himself: I am the servant of God; it is right for me to know the reason of His deeds, or to guess it if I do not know it. Everything in nature seemed to him to have been created in accordance with an admirable and absolute logic. The whys and becauses always balanced. Dawn was given to make our awakening pleasant, the days to ripen the harvest, the rains to moisten it, the evenings for preparation for slumber, and the dark nights for sleep.The four seasons corresponded perfectly to the needs of agriculture, and no suspicion had ever come to the priest of the fact that nature has no intentions; that, on the contrary, everything which exists must conform to the hard demands of seasons, climates and matter. But he hated womanhated her unconsciously, and despised her by instinct. He often repeated the words of Christ: Woman, what have I to do with thee? and he would add: It seems as though God, Himself, were dissatisfied with this work of His. She was the tempter who led the first man astray, and who since then had ever been busy with her work of damnation, the feeble creature, dangerous and mysteriously affecting one. And even more than their sinful bodies, he hated their loving hearts. He had often felt their tenderness directed toward himself, and though he knew that he was invulnerable, he grew angry at this need of love that is always vibrating in them. According to his belief, God had created woman for the sole purpose of tempting and testing man.One must not approach her without defensive precautions and fear of possible snares. She was, indeed, just like a snare, with her lips open and her arms stretched out to man. He had no indulgence except for nuns, whom their vows had rendered inoffensive; but he was stern with them, nevertheless, because he felt that at the bottom of their fettered and humble hearts the everlasting tenderness was burning brightlythat tenderness which was shown even to him, a priest.He felt this cursed tenderness, even in their docility, in the low tones of their voices when speaking to him, in their lowered eyes, and in their resigned tears when he reproved them roughly. And he would shake his cassock on leaving the convent doors, and walk off, lengthening his stride as though flying from danger. He had a niece who lived with her mother in a little house near him. He was bent upon making a sister of charity of her. She was a pretty, brainless madcap.When the Abbe preached she laughed, and when he was angry with her she would give him a hug, drawing him to her heart, while he sought unconsciously to release himself from this embrace which nevertheless filled him with a sweet pleasure, awakening in his depths the sensation of paternity which slumbers in every man. Often, when walking by her side, along the country road, he would speak to her of God, of his God. She never listened to him, but looked about her at the sky, the grass and flowers, and one could see the joy of life sparkling in her eyes.Sometimes she would dart forward to catch some flying creature, crying out as she brought it back: Look, uncle, how pretty it is! I want to hug it! And this desire to hug flies or lilac blossoms disquieted, angered, and roused the priest, who saw, even in this, the ineradicable tend erness that is always budding in womens hearts. Then there came a day when the sextons wife, who kept house for Abbe Marignan, told him, with caution, that his niece had a lover. Almost suffocated by the fearful emotion this news roused in him, he stood there, his face covered with soap, for he was in the act of shaving.When he had sufficiently recovered to think and speak he cried: It is not true; you lie, Melanie! But the peasant woman put her hand on her heart, saying: May our Lord judge me if I lie, Monsieur le Cure! I tell you, she goes there every night when your sister has gone to bed. They meet by the river side; you have only to go there and see, between ten oclock and midnight. He ceased scraping his chin, and began to walk up and down impetuously, as he always did when he was in deep thought. When he began shaving again he cut himself three times from his nose to his ear.All day long he was silent, full of anger and indignation. To his priestly hatred of this invincible love was added the exasperation of her spiritual father, of her guardian and pastor, deceived and tricked by a child, and the selfish emotion shown by parents when their daughter announces that she has chosen a husband without them, and in spite of them. After dinner he tried to read a little, but could not, growing more and, more angry. When ten oclock struck he seized his cane, a formidable oak stick, which he was accustomed to carry in his nocturnal walks when visiting the sick.And he smiled at the enormous club which he twirled in a threatening manner in his strong, country fist. Then he raised it suddenly and, gritting his teeth, brought it down on a chair, the broken back of which fell over on the floor. He opened the door to go out, but stopped on the sill, surprised by the splendid moonlight, of such brilliance as is seldom seen. And, as he was gifted with an emotional nature, one such as had all those poetic dreamers, the Fathers of the Church, he felt suddenly distracted and moved by all the grand and serene beauty of this pale night. In his little garden, all bathed in soft light, his fruit trees in a row cast on the ground the shadow of their slender branches, scarcely in full leaf, while the giant honeysuckle, clinging to the wall of his house, exhaled a delicious sweetness, filling the warm moonlit atmosphere with a kind of perfumed soul. He began to take long breaths, drinking in the air as drunkards drink wine, and he walked along slowly, delighted, marveling, almost forgetting his niece.As soon as he was outside of the garden, he stopped to gaze upon the plain all flooded with the caressing light, bathed in that tender, languishing charm of serene nights. At each moment was heard the short, metallic note of the cricket, and distant nightingales shook out their scattered notestheir light, vibrant music that sets one dreaming, without thinking, a music made for kisses, for the seduction of moonlight. The abbe walked on again, his heart failing, though he knew not why. He seemed weakened, suddenly exhausted; h e wanted to sit down, to rest there, to think, to admire God in His works.Down yonder, following the undulations of the little river, a great line of poplars wound in and out. A fine mist, a white haze through which the moonbeams passed, silvering it and making it gleam, hung around and above the mountains, covering all the tortuous course of the water with a kind of light and transparent cotton. The priest stopped once again, his soul filled with a growing and irresistible tenderness. And a doubt, a vague feeling of disquiet came over him; he was asking one of those questions that he sometimes put to himself. Why did God make this? Since the night is destined for sleep, unconsciousness, repose, forgetfulness of everything, why make it more charming than day, softer than dawn or evening? And does why this seductive planet, more poetic than the sun, that seems destined, so discreet is it, to illuminate things too delicate and mysterious for the light of day, make the darkness so transparent? Why does not the greatest of feathered songsters sleep like the others? Why does it pour forth its voice in the mysterious night? Why this half-veil cast over the worl d?Why these tremblings of the heart, this emotion of the spirit, this enervation of the body? Why this display of enchantments that human beings do not see, since they are lying in their beds? For whom is destined this sublime spectacle, this abundance of poetry cast from heaven to earth? And the abbe could not understand. But see, out there, on the edge of the meadow, under the arch of trees bathed in a shining mist, two figures are walking side by side. The man was the taller, and held his arm about his sweethearts neck and kissed her brow every little while.They imparted life, all at once, to the placid landscape in which they were framed as by a heavenly hand. The two seemed but a single being, the being for whom was destined this calm and silent night, and they came toward the priest as a living answer, the response his Master sent to his questionings. He stood still, his heart beating, all upset; and it seemed to him that he saw before him some biblical scene, like the loves of Ruth and Boaz, the accomplishment of the will of the Lord, in some of those glorious stories of which the sacred books tell.The verses of the Song of Songs began to ring in his ears, the appeal of passion, all the poetry of this poem replete with tenderness. And he said unto himself: Perhaps God has made such nights as these to idealize the love of men. He shrank back from this couple that still advanced with arms intertwined. Yet it was his niece. But he asked himself now if he would not be disobeying God. And does not God permit love, since He surrounds it with such visible splendor? And he went back musing, almost ashamed, as if he had intruded into a temple where he had, no right to enter.

Digital Marketing Communication Management †Myassignmenthelp.Com

Question: Discuss About The Digital Marketing Communication Management? Answer Introduction This report discusses some significant factors that are necessary to make an effective business plan. At the same time, it presents SWOT and competitors analysis wherein an organization internally analysis the situation of the company to successfully develop the new product in the marketplace. Additionally, it also presents the mission, marketing and financial objectives of the company. It also shows the marketing mix strategy that is emphasized on the digital marketing communication plan. Furthermore, actions plan for accomplishing the marketing and financial objectives are also discussed in this report. This report also presents the implementation of marketing plan for Luxatic (Armstrong, et al., 2014). History The luxatic brand is developed in 2010, which is liked by a large number of customers. It provides some significant products and services such as jets and yachts, cars and bikes, food and drinks, leisure, fashion and lifestyle, homes, and watches for their potential customers. In addition, Jets and Yachts are chosen by the company to launch this products and services in Australia. It involves luxurious cruise lines along with ships that will provide a fresh or new opportunity to launch its product and series within the Australian market. At the same time, yachts and cruise offer the premium products and services together with adventuring activities, which will be supportive to influence a huge amount of tourists. At the same time, ships and jets are known to its internal and external designs (Armstrong, et al., 2015). SWOT Analysis Strengths Influencing interior of product and services. Many advantageous activities for potential customers. It offers a beneficial traveling experience to their customers. Weakness Higher Cost Could not be reasonable by every Australian customer. Opportunities Increase in the number of Australian tourism. Significantly accepted by Australian tourists. Threats Yachts are previously operated in Australia. Lack of approval by the customers of Australia due to higher cost. Strength The main strength available with Jets and Yachts is its influencing interior design, which can support to attract a large number of customers in long-term. Along with this, it also performs many advantageous activities to its customers together with beneficial traveling experience to their customers. Therefore, it can be said that such components can support to make a positive image in customer mind, which will enhance the market share and profitability of the product and services of the company in long-term (Baker, 2014). Weakness The major strength exists with Jets and Yachts is its higher cost, which is not reasonable for every customer. Therefore, it can be said that higher cost can reduce the demand of product and services of the company. It cannot be beneficial to obtain a positive outcome in long-term. Opportunity The organization has a great opportunity to enhance its market together with increasing the number of customers by launching its market in Australia. Threats The major threat of Yachts is that it operates already within Australian marketplace. The high cost of product can negative impact on the demand in the market. Hence, it can be said that the higher cost can decline the sale of product and services, which can increase the probability of failure of Luxatic product in Australia market (Baker, et al., 2016). Competitor analysis Competitor analysis is significant to know the situation of competitors in the marketplace. An organization can use Porters five force model to analyze the actual situation of competition level to successfully perform the new product and service of the company. At the same time, PESTLE is used to evaluate the situation of the country before launch the product and services in Australia. Porters Five Force Model The porters five force model can be useful to identify the competitors of Australia market in an appropriate manner. It includes bargaining power of buyers, bargaining power of suppliers, Threat of new entrants, new substituted, Rivalry among existing competitors (Christopher, eta l., 2013).It is discussed below: Bargaining power of buyers A company can face higher bargaining power in Australia due to the availability of same products and services. It can increase the probability of switching cost of buyers in long term. The situation of higher buyer power shows the price sensitivity means the organization can attract the customers by offering low-cost product and services (Hollensen, 2015). Bargaining power of Suppliers The bargaining power of suppliers is low due to availability of many substitutes in the marketplace. Hence, supplier has needed to focus on the customers by making a positive image and relationship of the product and services of the company. Threat of New Entrants The Marine industry is very costly therefore entrepreneur has not started such kinds of business. At the same time, it shows the low threat of new entrants due to higher beginning cost. Threat of substitutes There is quite a threat of substitutes product, which can be effective for the organization to successfully perform in Australia market (Karjaluoto, et al., 2015). Rivalry among existing competitors There is higher rivalry among existing competitors, therefore, it can be said that an organization has faced issue to compete the existing competitors and make a positive image in the marketplace. PESTLE analysis The following table demonstrates the PESTLE analyses: Factors Evaluation Political The Australian government is Stable, which can be effective to start the business in Australia. Support of Government to start anew venture. Economic Economic stability facilitates the development of new business. Social Acceptance by the people of Australia as well as the tourists. Technical Technological development of Australia facilitates the business of Luxatic. Legal The legislation of Australia facilitates the development of new business opportunities. Environmental The environment-friendly technology used by Luxatic (Khan, 2014). Mission The mission of Luxatic is to launch Jets and Yachts in Australia and attract a large number of customers for using the services of the company in long term. Marketing objectives To analyze the market trends of Australia To identify the business opportunities of Yachts in Australian tourism To identify the situation of competitors in Australia Financial Objectives To increase the revenue of company in 6 months by 25% To decline the expenditure of company in 6 months by 30% To increase the demand of customers in 6 months by 35% Marketing mix strategy The marketing mix strategy can be significant to the organization to pool a large number of customers in long-term. It includes product, price, place, and promotion (Kotler, et al., 2016). It will be discussed below: Product strategy Luxatic will launch its new product and services for the people of Australia. It offers unique quality Yachts to attract new customers in long-term. Additionally, an organization has included some significant components such asrange, superiority, policy, structures, brand name, packing, and services in the product strategy. It can be effective to present a new product in an effective manner. Therefore, it can be said that these components can be essential to make a favourable image in the customer mind (Lusch, et al., 2014). Price strategy Price is a significant factor that directly affects the growth of business in long-term. Luxatic offers unique quality product and services to their potential customers, therefore, it charges higher. In addition, it can also be said that company has focused on the higher class, which mainly prefer to have the quality product rather than quantity. Furthermore, it can be said that higher cost can be easily afforded by the upper class in case company offered unique quality products. Place Strategy Place strategy is essential to enhance the number of customers as well as enhancement in the sale and profitability in long-term. Luxatic can use the Business to Customer (B2C) way to provide the product and services in Australia. Additionally, it can be said that Business to Customer is a significant way due to direct deal with customers. At the same time, direct communication or deal with customers can provide an opportunity to improve the profitability of the company in long-term (Meffert, 2013). Promotion Strategy Promotion strategy can be vital for the organization because it will be supportive to improve the profitability and financial performance of the company in long-term. As per the existing situation, social media can be more effective promotion tool as compared to other tools. It will be supportive to directly communicate with customers in an appropriate manner. There is some significant way by which an organization can directly influence a large number of customers such as LinkedIn, Facebook, Twitter, Snap-chat, Instagram, and emails. It can also be significant to make a positive relationship with customers in long-term and a favorable relationship can enhance the demand for product and services of the company. Moreover, the company can easily attract the customers by offering the discount on product and services (Percy, 2014). Digital marketing communication Plan The digital marketing communication tool is used to directly communicate with consumers to make a long term relationship. Moreover, different tools will be used in digital marketing communication named Facebook, LinkedIn, Twitter, Instagram, Snapchat, email, and companys websites. As a result, it would be beneficial to create awareness about Jets and Yachts in market appropriately (Sheth, et al., 2015). Present action programs Luxatic can use the following steps to accomplish the financial and marketing objectives: Step 1 Luxatic can estimate $8, 00,000 to promote the product and educate the dealer of the company due to spreading the awareness regarding the goods and services. At the same time, an organization has also determined the market of Australia before establishing the product and service in an effective manner. Step 2 Luxatic will start to interact with customers by using digital communication way in a significant manner. These digital communication ways are Social media, Facebook, LinkedIn, Twitter, Snap-chat, Instagram, and emails. At the same time, these ways can support to accomplish the objectives successfully (Royle, et al., 2014). Step 3 In this step, Luxatic can collect the opinion and view of customers regarding the experience of product and services. It will be significant to overcome the issues of products and services along with enhancing the performance of goods and services in long-term. Step 4 In this step, Luxatic can make a decision in case they receive a negative feedback from the customers. An organization can make an effective strategy to overcome the negative feedback and improve the performance of product and services in long-term (Sheth, et al., 2015). Controls is a major element of the marketing plan because Luxatic can evaluate the product by comparing the actual with estimated outcome in case they addressed any issues then it will be corrected. At the same time, it can be said that there are three factors that are considered in this process such as evaluating, comparing,In this step, Luxatic can check the marketing situation through evaluating the types of task that will be performed like a survey. Luxatic can conduct a market survey to know the actual situation of the market by identifying the actual needs and customers of products. Along with this, it can be said that an organization can also identify those products which are not like by the customers because it can help to simply satisfy the customers (Tiago, et al., 2014). In this step, Luxatic can compare the estimated outcome with the actual outcome for identifying the gap between actual and standard significantly. In this step, Luxatic can eliminate the gap between standard and actual outcome by using the controlling process. At the same time, if the organization has found any major mistake then they can make an effective strategy to eliminate the found issue effectively (Watson, et al., 2013). Conclusion From the above analysis, it can be concluded that Luxatic is a famous organization, which offers a premium product to their potential customers by using digital communication way. At the same time, It can also be illustrated that company can use the PESTLE for identifying the situation of country before start any new venture at the new place. Additionally, it can also be summarized that the Porters five force model can help to evaluate the situation of competitors to successfully start the business. Finally, it can be concluded that the marketing mix strategy can be effective to attract more customers in long-term. References Armstrong, G., Adam, S., Denize, S., Kotler, P. (2014).Principles of marketing. USA: Pearson Australia. Armstrong, G., Kotler, P., Harker, M., Brennan, R. (2015).Marketing: an introduction. USA: Pearson Education. Baker, M. J. (2014).Marketing strategy and management. USA: Palgrave Macmillan. Baker, M. J., Saren, M. (Eds.). (2016).Marketing theory: a student text. USA: Sage. Christopher, M., Payne, A., Ballantyne, D. (2013).Relationship marketing. USA: Taylor Francis. Hollensen, S. (2015).Marketing management: A relationship approach. USA: Pearson Education. Karjaluoto, H., Mustonen, N., Ulkuniemi, P. (2015).The role of digital channels in industrial marketing communications.Journal of Business Industrial Marketing,30(6), 703-710. Khan, M. T. (2014).The concept of'marketingmixand its elements (a conceptual review paper).International journal of information, business, and management,6(2), 95. Kotler, P., Keller, K. L., Brady, M., Goodman, M., Hansen, T. (2016).Marketing management. USA: Pearson Education Ltd. Lusch, R. F., Vargo, S. L. (2014).The service-dominant logic of marketing: Dialog, debate, and directions. UK: Routledge. Meffert, H. (2013).Marketing-Management: AnalyseStrategieImplementierung. USA: Springer-Verlag. Percy, L. (2014).Strategic integrated marketing communications. UK: Routledge. Royle, J., Laing, A. (2014). The digital marketing skills gap: Developing a Digital Marketer Model for the communication industries.International Journal of Information Management,34(2), 65-73. Sheth, J. N., Sisodia, R. S. (2015).Does marketing need reform?: Fresh perspectives on the future. UK: Routledge. Tiago, M. T. P. M. B., Verssimo, J. M. C. (2014). Digital marketing and social media: Why Bother?.Business Horizons,57(6), 703-708. Watson, C., McCarthy, J., Rowley, J. (2013).Consumer attitudes towards mobile marketing in the smartphone era.International Journal of Information Management,33(5), 840-849

Major American Literature Time Periods Flashcard

Major American Literature Time Periods

Free Software vs. Piracy essays

Free Software vs. Piracy essays There is a crack, a crack in everything, thats how the light gets in (Fravia +). There are many types of programs to download off the Internet; for every type of program, there are numerous software titles. For example, say you want a feature rich word processing program but are not sure what kind to get. A search on the popular download site Cnet.com for word processor will find at least fifty programs such as Star, AbiWord and Atlantis, among others. Out of all the programs listed, two thirds fit the criteria desired; they are also the ones that cost a significant amount of money. In the past two years, I have learned, through reading information provided on various newsgroups and websites, the ins and outs of acquiring software at no cost. I will not only explain how to find, install and keep any program for free, I will attempt to rationalize why it should not be a crime to do what many people might define as piracy. I want to begin by stating that while many of the expressions used in this paper will be defined, it will be assumed most of the common terms (i.e., file, download, serial number, password, etc.) will not need to be explained. There are many reasons why I prefer not to pay for software. One small but important one is that I dont have the money to buy overpriced programs. However, Ill get into that more a little later. Lets begin by figuring out what to do first. For example, perhaps you are trying to find some information on the web for a research paper but are having a hard time trying to sort out all of the information. You remember a friend mentioning a program that will access over 1000 search engines and narrow the results down to the most relevant. You know the programs name is Copernic, so you go to a download site, such as Cnet or ZDnet, and put in a search for it. After reading the details, you realize that you want it, except it cost ...

Musuem Essay Example | Topics and Well Written Essays - 500 words

Musuem - Essay Example Symbols such as the cowboy, saddle and the horse were categorical in depicting the negative influence of violence in the society (Wayne, 2002). The exhibit is an artwork that is of a diamond shape. One of the most appealing and easily identifiable aspects is the wall at the center of the exhibit. The color, red, is meant to easily depict the general description of the exhibit. The color is mostly associated with blood or war and the exhibit, thus, describes an eventful-bloody scenario. The works of art are located inside a white scaffold and dangle on the wall. The positioning of the artworks in a specified location allows the viewer to critically analyze them and develop a deeper understanding. They are also close enough and not far up which also provide them with an easier opportunity of self-discovery. The exhibit is well lit, though softly and even more directly so as to make it more visible. This is also an attribute to its simplistic nature. Additionally, it is easier to relate to the other exhibits that of gray color. The white background and red in the other distinctively create a sense of simplistic-appeal. The artists or museum organizers in this case arrange the exhibits in a manner that allow easy description of the posters. The exhibits appear bright especially with the use of cool colors to form the background walls. The choices of the colors allow the viewer to easily understand the exhibits and also easily relate to the occasion or event they are describing. The work of art is described using labels on the posters. All the posters have a label that is likely to give one an idea of what was probably being described. This makes it easily possible even in posters that lack a description but simple labels. Additionally, the works completed describe the influence the polish artist has developed due to western movies. They are not very descriptive of the finer details however notably due to their one-dimensional nature. They are

Leadership beyond Control Essay Example | Topics and Well Written Essays - 750 words

Leadership beyond Control - Essay Example The article has extensive information regarding the competitive and the cooperative models of leadership utilized by CEOs. Notably, CEOs who assume the competitive style do not foster adequate distribution of knowledge in the senior management team. In many cases, CEOs who embrace the competitive model are likely to demand admiration and loyalty from the employees without any exception. Some leaders relying on the competitive style may prove mean and ruthless to the employees. They create a form of anxiety regularly endured by the employees and everyone under them. Organizations overseen by a CEO with this leadership style reflect a specific chain of command. The senior management receives orders from the CEO and passes down the orders to every employee. None of the employees can think of disputing the CEO’s directions. The senior management team is not in a position to share ideas with the CEO, particularly during significant decision-making processes. The CEO embraces the ro le of decision-making independently, and he delimits the direction of the organization at all times. Although the competitive leadership style may promote high levels of loyalty, many of the leaders utilizing this style do not get to hear the honest opinion of the senior management team (p. 80). Many of the managers prefer to tell the CEO what he wants to hear instead of giving him honest opinions. Senior managers may also begin to engage in needless competition, which may ultimately influence the organization.

The effects of a binding minimum wage

The effects of a binding minimum wage Introduction A binding minimum wage leads to numerous detrimental effects in a competitive labour market. This essay will highlight what these effects are, and what the outcome of these effects will bring to the labour market. A labour market is defined by Parkin as a market where employers are on the demand side and workers are on the supply side. Firms decide how much labour to demand, and the lower the wage rate, the greater is the quantity demanded (Parkin, et al., 2008). It is said to be competitive when there is a surplus of workers that are seeking a job, with few employers willing to hire. A minimum wage is a price floor implemented by the government, which ensures that an employer must pay a minimum rate of pay to an employee, and anything lower than this rate of pay is illegal. A minimum wage is binding if it is set above the equilibrium wage (Parkin, et al., 2008). With a binding minimum, wage adjustments are blocked and the market is prevented from allocating labour resources (Parkin, et al., 2008). The Effects 2.1 The Labour Market due to the minimum wage In the labour market, there is said to be an equilibrium wage. This is where the demand and supply lines on the minimum wage graph intersect, as it is the point that the rate of pay is equivalent to that of the quantity of hours worked/required. A binding minimum wage in a competitive labour market means that this equilibrium point is offset as the rate of pay must rises. This can be shown using the following graph (Parkin, et al., 2008). With relation to part (a) of the Parkins graph previously, it is evident that the wage rate of à ¢Ã¢â‚¬Å¡Ã‚ ¬5 on the Y axis is the equilibrium price, and 21 million hours per week is the equilibrium quantity on the X axis. The minimum wage is below the equilibrium wage rate and is not binding (Parkin, et al., 2008). Where the rate of pay has increased, and all employees are being paid a higher wage, the hiring company cannot afford to hire as many employees as it will be too expensive, because not only do they have to pay wages for the skilled jobs, they also have to pay a higher wage than they would have intended for workers to perform the lower skilled jobs. Therefore this means that there will be workers on the supply side who will not be able to get a job, thus the unemployment rate will rise. This can be shown in part (b) of the graph (Parkin, et al., 2008). With relation to part (b), it can be seen that the minimum wage is à ¢Ã¢â‚¬Å¡Ã‚ ¬6 an hour, which is above the equilibrium wage. The equilibrium wage is now illegal. At a minimum wage of à ¢Ã¢â‚¬Å¡Ã‚ ¬6 an hour, 20 million of hours of labour are demanded and 22 million hours are supplied (Parkin, et al., 2008). This difference that has been created due to the binding minimum wage creates a surplus of 2 million hours of work per week in the graph, which means that the unemployment rate now rises. This new minimum wage also means that unemployed workers are willing to supply the 20 millionth hour for à ¢Ã¢â‚¬Å¡Ã‚ ¬4 (Parkin, et al., 2008). 2.2 Inefficiency of the Labour market due to the minimum wage The minimum wage is not efficient, as Parkin states it results in unemployment wasted labour resources and an inefficient amount of job search (Parkin, et al., 2008). When looking at a minimum wage graph, a deadweight loss is present. This occurs because of a decrease in both the workers surplus and the companys surplus. This is seen in the following graph (Parkin, et al., 2008). Also seen in this inefficiency graph is a potential loss from job search. This loss is said to arise because someone who finds a job earns à ¢Ã¢â‚¬Å¡Ã‚ ¬6 an hour but would have been willing to work for à ¢Ã¢â‚¬Å¡Ã‚ ¬4 (Parkin, et al., 2008). This inefficiency affects the labour market as it means there is a deadweight loss of 1 million hours of work per year. 3.0 What might soften my interpretation? The use of a minimum wage brings numerous detrimental effects to people. When looking at the outcomes of a minimum wage, it delivers an unfair result and imposes unfair rules (Parkin, et al., 2008). Parkin also states that this is unfair because only those who can find a job benefit, whereas the unemployed end up worse off than with no minimum wage (Parkin, et al., 2008).

Kingfisher Airlines Essay

Background: Kingfisher airlines started out as a UB group subsidy, a USD 2 billion diversified conglomerate, which holds more than 60 companies under it which are associated with major industries. The United Breweries group owned the kingfisher airlines. Kingfisher airlines had then commenced its commercial operations in the year 2005 on the 9th of May. Operating with a fleet of four new Airbus A320-200’s, kingfisher airlines had its first travel from Mumbai to Delhi. Subsequently the airliner had even commenced its international maneuvers on the 3rd of September 2008, by interlinking Bangalore and London. However it faced a worsening economic scenario since 2008. The mighty airlines in the present day scenario is facing many bankruptcy problems, pushing the airline to ground many of its destinations and aircrafts. Introduction: It was the year 2006, when kingfisher airlines got listed in the stock exchange after it had been setup in the year 2003. The present day situation for KFA is that it has a staggering Rs.8200 Crore debt and the money to pay for fuel, salaries and airport fees etc. is running out. Due to this KFA has lost all its hopes and has pleaded the government to give them a total  bailout but according to market analysts, the actual flaws in KFA’s business plans and the functioning are due to the endless woes of it , which is the major root problem of the airline. So my research question for the current commentary would be â€Å"Will kingfisher airlines be able to recover from the present debt crisis using the current financial strategies?† Syllabus area covered: SWOT analysis Current Ratio Analysis GPM and NPM ratios – Analysis of the balance sheet Findings: When Deccan Aviation’s Captain G.R Gopinath was looking forward to selling off his airline, then is when Vijay Mallya who kept denying that he couldn’t even think of buying an airline whose business model is so different than that of his had suddenly put in his bid and apparently clinched the deal. It was an interesting deal because KFA had got the license to fly immediately and got immediate listing as soon as it purchased Deccan Aviation but it was not all good, along with the goodies they had even acquired the losses incurred by the airline. The promoter group of the airline that is the UB Group had an experienced set of officials to run its business which majorly includes Vijay Mallya himself. The Airliner’s second problem was that its chairman was acting like an absentee landlord and was concentrating on his other business. The third mistake that Kingfisher Airlines had made was that they could have first consolidated its domestic operations and then got into international flying as then the competition increases a lot and only those with enormous money resources survive. SWOT Analysis: Strengths Weaknesses Strong brand image Financial support from the promoter that is the UB group. First Indian carrier that started out with a whole new fleet of planes. Quality service and innovation Financial issues due to heavy debt borrowing The laying off of employees has caused a bad image. The maintenance costs were very high at ground and airline level. The company still has not met its breakeven. The ticket pricing was very high, not in the affordable range of the commoners unlike its competitors which are priced economically. Opportunities Threats Poor service of air India and problems of strikes in jet airways. Growth in air travel, the number of passengers has increased. Route Rationalization: cutting down business in unprofitable sectors and services to cities.1 Debt Recast: Kingfisher Airlines must ask the banks to reduce the interest rates of the loans and possibly find a local investor to invest some money in their business2. Low cost carriers obtaining the larger market share. Fuel costs also have increased subsequently. Economic slowdown Infrastructure constraints Banks will aver on severe security before giving in any more loans which they need for their operational costs. Some banks may even go up to the extent of calling in all their debt. The airline’s promoter funds will be tapped, which will put pressure on the finances of the UB group Current Ratio Analysis: It can be defined as the company’s ability to meet its short term maturing obligations. The current ratio is calculated using this formula: Current Assets/Current Liabilities. For the year 2012 (as of march 31st) = 16188.35/84428.04 = 0.19 (all values in million INR) For the year 2011 (as of march 31st) = 29738.26/55255.85 = 0.54 (all values in million INR)   3 http://www.marketing91.com/swot-kingfisher-airlines/ 4 http://m.outlookindia.com/story.aspx?sid=4&aid=279017 It can be seen that the current ratio has decreased from the year 2011 to  2012 which indicates a threat to the company as the debt to assets has significantly increased and has not yet been repaid in the right model to improve and come out of the debt crisis. Following is a graph that shows the plotting based on the balance sheet3. We can see that the current ratio is less than 1:1 for both the years which indicates that the short term debts of the business are much greater than its liquid assets, which could spell disaster for its survival if creditors demand payment. Which is the case for kingfisher airlines as there crisis has been increasing and increasing as there are no sources for revenue that can be used to pay out even a part of the debt. If the company’s current ratio falls below 1, it implies that the company has a negative working capital, it is then required for the business to take a closer look at the business and there are no liquidity issues. If the ratio is drastically below 1 it implies that the company has inventories that can be converted into cash and this involves to be seriously concerned into the working which when neglected can lead to a financial crisis like in the case of Kingfisher Airlines. When observed in the financial values the income from operations has increased drastically from march 31st 2011 to march 31st 2012 which can be accounted to the loss in operations and trade. If we observe the employee costs also have been cut down on a large note due to the laying off of the employees and staff members. The aircraft lease rental has been subsidized as the fleet of Kingfisher airlines has decreased. If we compare the quarters between December 31st 2011 and march 31st 2012, we can see that the aircraft fuel expenses are more or less the same, which shows a loophole as to why is there still such high fuel expenses even though the operations and fleet have been reduced or more close to being closed. The losses between the same periods have almost increased more than double the times. Hence we see the net losses of the company to increase from (44.426.95) to (115,152.60) lacs which shows the growing debt crisis of Kingfisher Airlines. Price Movement and Performance Charts of Kingfisher Airlines Index Comparison and Ownership Pattern of Kingfisher Airlines Source:http://www.bseindia.com/bseplus/StockReach/AdvanceStockReach.aspx?scrip code=532747 From the above graphs, it can be clearly seen of what the past, present and future trend of Kingfisher Airlines is going to look like in the respective areas mentioned above. GPM (Gross profit margin) For the year 2011 -4.8% For the year 2012 38.2% It can be seen that the gross profit has been depreciating at an exponential rate which shows that there is absolutely no scope of business for kingfisher airlines, as its functioning and sales have gone down on a drastic rate, thus leading to its mounting losses. NPM (Net Profit Margin) For the year 2011 21.1% For the year 2012 382.01% When we calculate the net profit for the company we can observe the change in it from the year 2011 and 2012 there is difference of about 360% which shows the enormity of the debt that kingfisher airlines is heading towards. The company’s market share has also shrunk a lot due to the onboard crisis. Below is the pictorial representation of the difference in the market share of kingfisher airlines between the financial year 2011 and 2012. FOR THE YEAR 2011 FOR THE YEAR 2012 Analysis: It can be seen that Kingfisher Airlines has gone for public issue before it obtained Deccan Airlines so a part of the money might have been raised from /the money gained out of it. The UB group was the promoter of the company so it had the maximum stake in the Airlines but lately due to the debt crisis its stake is being diluted in order to issue them to other public who can invest money and might raise some capital for the business, doing so it is raising financial pressure on the UB Group. The Going concern status of kingfisher airlines has already been lost which might pose a threat for investors investing in the company which might lead to very bleak chances of survival. Problems: Fuel dues: Kingfisher Airlines had been a nonpayer of fuel bills which lead to many problems for the airliner. HPCL (Hindustan Petroleum Corporation Limited) had abridged the supplies of fuel for the airliner in lieu of non-payment of overdue fuel bills. Delayed Salary: Kingfisher Airlines had not paid salaries to its employees from October 2011 to January 2012, which had caused employee dissatisfaction. It had also been noted that the tax cut from the employee’s income at the source was also defaulted while paying to the tax department. There was a delay in the aircraft lease rentals which has to be paid to GE Commercial Aviation Services, which later lead to repossession of four A320 aircrafts. Airport Authority of India had slammed notices on kingfisher for a due on bills which amounted to about 255.06 crore INR. This had happened because the airliner was working on a cash and carry basis with a daily expense of 0.8 crore INR. Kingfisher Airlines had even service tax arrears which invited the possibility of legal action against the airliner. Kingfisher Airlines was declared as a Non Performing Asset (NPA) by the banks that had lent money for the airliner to carry out its business. Later, KFA suffered more problems such as erosion of net worth, frozen bank accounts, much of its fleet being grounded and suspension of ticket sales by International Air Transport Association (IATA). Kingfisher Airlines share price from Sep-2010 to Sep-2011 Measures Taken: Revenue Inventiveness One world alliance membership would allow KFA to have incoming inland  passenger growth. Co-branded Credit Cards – Kingfisher Airlines had issues the King Club ICICI co-brand card as ICICI bank is one of its major lenders. Kingfisher Express: DTD (Door to Door) Cargo express services to capture the under penetrated air-cargo delivery service. Cost Reduction inventiveness Streamlining distribution channels. Renegotiating vendor agreements – airport and fuel discounts, operating leases at a discount. Control over discretionary spend – reduction in rentals, cost of transport, local conveyance and communication. Optimize space. Operational efficiency: saving on fuel consumption. Equity infusion Debt Re-schedulement Capitalization of its expenses which would lead to the increase in the net income, reduce the stockholder equity and total assets will upsurge for the same amount of expenses. Strategies for Kingfisher to come out from its Debt Crisis: Rescheduling and restructuring of loans- the unsecured loans must be converted into equity share capital then Kingfisher Airlines can avoid the finance cost of the unsecured portion but the promoter’s (UB Group) holding will drastically decrease and even the secured loans can be paid in almost the same manner. Thus the banks will have to increase the period of repayment and decrease the rate of interest on the loans which might help KFA’s operations and possibly the loans might be cleared. There must be efficient strategies to increase the turnover of the company which includes the change in pricing strategy and making it competitive to its co-airlines. Fuel subsidies from the government – KFA must convince the government to give them fuel subsidies by which they can run their airlines and then slowly repay back all its debts. FDI ( Foreign Direct Investment) – there is a larger chance of KFA getting merged with some international airline if the FDI limit is increased which will thus lead to the acquisition of Kingfisher Airlines by an international carrier but will be relieved of its debts and would not then effect the promoter group. Conclusion: The present condition of Kingfisher Airlines can be due to a series of reasons but ultimately it was a rise and all of a giant domestic carrier for India. There are very few chances for the company to bail out from its current situation. The hope of an international merger with Kingfisher might give a ray of hope to the survival of the airlines. If the current debt crisis is not put on hold and keeps increasing, there would be only one door open for Kingfisher Airlines that is to sell out everything to repay all its debts to banks and lenders thus leading to the ultimate collapse of Kingfisher Airlines.